{"id":69103,"date":"2006-11-17T06:00:00","date_gmt":"2006-11-17T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/opel-i-animowane-auta\/"},"modified":"2006-11-17T06:00:00","modified_gmt":"2006-11-17T05:00:00","slug":"opel-i-animowane-auta","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/opel-i-animowane-auta.html","title":{"rendered":"Opel i animowane &quot;Auta&quot;"},"content":{"rendered":"<p><P>nowej Astry oraz Merivy.<\/P><br \/>\n<P>Celem dzia\u0142a\u0144 komunikacyjnych, kt\u00f3re przebiegaj\u0105 pod has\u0142em &#8222;Bajeczna oferta na auta&#8221;, jest zainteresowanie promocyjnymi cenami na poszczeg\u00f3lne modele oraz kredytem od 0 proc. w GMAC Banku.<\/P><br \/>\n<P>Kampania wykorzystuje motywy z filmu animowanego &#8222;Auta&#8221;, wyprodukowanego przez wytw\u00f3rni\u0119 Disney\/Pixar. Komunikacja rozpocz\u0119\u0142a si\u0119 na pocz\u0105tku listopada.&nbsp;Dzia\u0142ania reklamowe obejmuj\u0105 telewizj\u0119 (TVP, Polsat, TVN), pras\u0119 (Gazeta Wyborcza, Rzeczpospolita, Polityka, Wprost, Polityka) oraz Internet. S\u0105 adresowane do r\u00f3\u017cnych klient\u00f3w, w zale\u017cno\u015bci od modelu. <\/P><br \/>\n<P>Kreacj\u0119 kampanii przygotowa\u0142a agencja McCann Erickson. Za planowanie i zakup medi\u00f3w odpowiada dom mediowy Universal McCann.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"General Motors Poland rozpocz\u0119\u0142o jesienn\u0105 kampani\u0119 reklamow\u0105 oferty promocyjnej modeli Opel Agila, Astra Classic II,&#8230;","protected":false},"author":1,"featured_media":69104,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-69103","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=69103"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69103\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/69104"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=69103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=69103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=69103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}