{"id":69101,"date":"2006-11-17T06:00:00","date_gmt":"2006-11-17T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/skuteczny-product-placement\/"},"modified":"2006-11-17T06:00:00","modified_gmt":"2006-11-17T05:00:00","slug":"skuteczny-product-placement","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/skuteczny-product-placement.html","title":{"rendered":"Skuteczny product placement"},"content":{"rendered":"<p><P style=\"MARGIN-BOTTOM: 0cm\">Z bada\u0144 wynika, \u017ce rozpoznawalno\u015b\u0107 danej marki si\u0119ga poziomu 58 proc., kiedy mo\u017cna si\u0119 na ni\u0105 natkn\u0105\u0107 zar\u00f3wno w reklamie jak i w innego rodzaju przekazach. Rozpoznawalno\u015b\u0107 w przypadku stosowania wy\u0142\u0105cznie reklam&nbsp;nie przekracza&nbsp;47 proc.<\/P><br \/>\n<P style=\"MARGIN-BOTTOM: 0cm\">&#8211; Product placement mo\u017ce by\u0107 niezwykle korzystny dla przedsi\u0119biorstw i powinien by\u0107 uwzgl\u0119dniany w media planie &#8211; przyznaje David Poltrack, chief research officer z CBS. &#8211; Badanie pokazuje jednak, \u017ce nie ka\u017cdy product placement przynosi zamierzone korzy\u015bci &#8211; dodaje Poltrack.<\/P><br \/>\n<P style=\"MARGIN-BOTTOM: 0cm\">Rozpoznawalno\u015b\u0107 marki niekoniecznie przek\u0142ada si\u0119 bowiem&nbsp;na wzrost sprzeda\u017cy. Na \u015bwiadomo\u015b\u0107 marki, stosunek do niej i &#8211; co za tym idzie &#8211; zakupy sk\u0142adaj\u0105 si\u0119 tak\u017ce identyfikacja widz\u00f3w z dan\u0105 mark\u0105, popularno\u015b\u0107 danego programu, jego rodzaj oraz spos\u00f3b, w jaki produkt pojawia si\u0119 w danym przekazie.<\/P><br \/>\n<P style=\"MARGIN-BOTTOM: 0cm\">Badania przeprowadzone zosta\u0142y mi\u0119dzy pa\u017adziernikiem 2005 a czerwcem 2006 na ponad 10 tys. Respondent\u00f3w, uwzgl\u0119dniaj\u0105c pi\u0119\u0107dziesi\u0105t program\u00f3w i prawie dwie\u015bcie marek.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Product placement w telewizji zwi\u0119ksza rozpoznawalno\u015b\u0107 marki nawet o 20 proc. &#8211; wynika z raportu Nielsen Media Research.","protected":false},"author":1,"featured_media":69102,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1298],"class_list":{"0":"post-69101","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-radio-track","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=69101"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69101\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/69102"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=69101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=69101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=69101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}