{"id":69062,"date":"2006-11-20T06:00:00","date_gmt":"2006-11-20T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/merlin-pl-ponad-35-mln-zl-na-kampanie\/"},"modified":"2006-11-20T06:00:00","modified_gmt":"2006-11-20T05:00:00","slug":"merlin-pl-ponad-35-mln-zl-na-kampanie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/merlin-pl-ponad-35-mln-zl-na-kampanie.html","title":{"rendered":"Merlin.pl: ponad 3,5 mln z\u0142 na kampani\u0119"},"content":{"rendered":"<p><P>Zdaniem Piotra Wtulicha, cz\u0142onka zarz\u0105du Merlina ds. marketingu, kampania ma przyci\u0105gn\u0105\u0107 na strony sklepu m\u0142odszych internaut\u00f3w, dla kt\u00f3rych istotne s\u0105 tak\u017ce emocjonalne elementy wizerunku firmy. <\/P><br \/>\n<P>W kampanii wykorzystano m.in gr\u0119 s\u0142\u00f3w, konstruuj\u0105c takie has\u0142a jak &#8222;Kr\u00f3lewna \u015anie\u017cka i VII Samuraj\u00f3w&#8221; czy &#8222;Polowanie na czerwony kapturek&#8221;.<\/P><br \/>\n<P>Dotychczas dzia\u0142ania reklamowe koncentrowa\u0142y si\u0119 na budowaniu wizerunku marki, obecnie ich g\u0142\u00f3wnym celem b\u0119dzie zach\u0119cenie do przed\u015bwi\u0105tecznych zakup\u00f3w. <\/P><br \/>\n<P>Mediaplan kampanii przewiduje obecno\u015b\u0107 w telewizji (TVN, Polsat, kana\u0142y tematyczne), prasie (Gazeta Wyborcza, Polityka, Newsweek, Przekr\u00f3j) oraz na no\u015bnikach outdoorowych w najwi\u0119kszych polskich miastach. Kampani\u0119 wspieraj\u0105 dodatkowo dzia\u0142ania w internecie (portale, serwisy tematyczne).<\/P><br \/>\n<P>Kreacj\u0119 kampanii przygotowa\u0142a agencja Dynamo, media zaplanowa\u0142 i kupi\u0142 dom mediowy Mediaedge:cia.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Jesienna kampania reklamowa sklepu Merlin.pl, kt\u00f3ra ruszy\u0142a na pocz\u0105tku miesi\u0105ca, poch\u0142onie \u0142\u0105cznie ponad 3,5 mln z\u0142.","protected":false},"author":1,"featured_media":69063,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-69062","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=69062"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69062\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/69063"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=69062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=69062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=69062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}