{"id":69058,"date":"2006-11-20T06:00:00","date_gmt":"2006-11-20T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-corsa-niestandardowo\/"},"modified":"2006-11-20T06:00:00","modified_gmt":"2006-11-20T05:00:00","slug":"nowa-corsa-niestandardowo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-corsa-niestandardowo.html","title":{"rendered":"Nowa Corsa niestandardowo"},"content":{"rendered":"<p><P>Za kreacj\u0119 odpowiedzialna jest agencja McCann Erickson.<\/P><br \/>\n<P>Rozpocz\u0119ta w pa\u017adzierniku kampania by\u0142a obecna w telewizji (TVP, Polsat, TVN), prasie (Gazeta Wyborcza, Wprost, Polityka, Przekr\u00f3j), kinach (Cienema City, Multikino), internecie oraz na no\u015bnikach reklamy zewn\u0119trznej. <BR>Przygotowano r\u00f3wnie\u017c dzia\u0142ania niestandardowe (wywiady z bohaterami kampanii w magazynach Playboy, MTV oraz telewizji MTV).<\/P><br \/>\n<P>Za dzia\u0142ania BTL (kreacja i produkcja materia\u0142\u00f3w POS, szkolenia dla hostess obecnych w centrach handlowych) odpowiada\u0142a agencja MRM Momentum. Media zaplanowa\u0142 i kupi\u0142 Universal McCann.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Dzia\u0142ania outdoorowe zako\u0144cz\u0105 kampani\u0119 reklamow\u0105 &quot;C&#8217;Mon!&quot; nowego modelu samochodu Opel Corsa.","protected":false},"author":1,"featured_media":69059,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-69058","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=69058"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/69059"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=69058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=69058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=69058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}