{"id":69004,"date":"2006-11-20T22:50:55","date_gmt":"2006-11-20T21:50:55","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nietypowa-kampania-do-freszconnect\/"},"modified":"2006-11-20T22:50:55","modified_gmt":"2006-11-20T21:50:55","slug":"nietypowa-kampania-do-freszconnect","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/nietypowa-kampania-do-freszconnect.html","title":{"rendered":"Nietypowa kampania do FreszConnect"},"content":{"rendered":"<p>Autor\u00f3w koncepcji przyt\u0142aczaj\u0105 wielkie plansze reklamowe, wszechobecno\u015b\u0107 szyld\u00f3w i og\u0142osze\u0144. Postanowili dotrze\u0107 do m\u0142odzie\u017cy innymi formami komunikacji. St\u0105d pomys\u0142 wykorzystania w kampanii element\u00f3w street-art&#8217;u.<\/p>\n<p>Freszlab chce w komunikacji z m\u0142odymi pos\u0142ugiwa\u0107 si\u0119 kodami kultury popularnej i w\u0142a\u015bnie z niej czerpie inspiracj\u0119. Na murach warszawskich Wy\u015bcig\u00f3w powsta\u0142o ju\u017c graffiti, a do rozdania przygotowanych jest kilkadziesi\u0105t tysi\u0119cy vlepek z charakterystycznymi postaciami FreszConnect &#8211; r\u00f3wnie\u017c nawi\u0105zuj\u0105cymi do obecnego \u015bwiata polityki (&#8216;to wygl\u0105da na uk\u0142ad&#8217;, &#8216;co kryje szafa lesiaka&#8217;.<\/p>\n<p>Osoby, kt\u00f3re pomy\u015blnie przejd\u0105 etap rekrutacji, przydzielane s\u0105 do r\u00f3\u017cnych grup (w zale\u017cno\u015bci od wieku) oraz r\u00f3\u017cnych dzia\u0142\u00f3w FreszConnect, w zale\u017cno\u015bci od kreatywno\u015bci i stopnia zaanga\u017cowania w projekty. M\u0142odzi mog\u0105 bra\u0107 udzia\u0142 we fresz meetingach, prowadzi\u0107 badania w\u015br\u00f3d swoich r\u00f3wie\u015bnik\u00f3w oraz pomaga\u0107 agencji w dzia\u0142aniach na najwy\u017cszym szczeblu. <\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Freszlab, specjalizuj\u0105ca si\u0119 w marketingu m\u0142odzie\u017cowym realizuje nietypow\u0105 akcj\u0119 rekrutacyjn\u0105 dla m\u0142odych ludzi, chc\u0105cych do\u0142\u0105czy\u0107 do teamu FreszConnect. Wykorzystuje w tym celu elementy sztuki ulicy &#8211; czyli Street Art&#8217;u.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-69004","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-branding","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=69004"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69004\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=69004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=69004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=69004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}