{"id":69002,"date":"2006-11-20T22:54:08","date_gmt":"2006-11-20T21:54:08","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/converse-i-product-red-rozpoczynaja-wspolprace\/"},"modified":"2006-11-20T22:54:08","modified_gmt":"2006-11-20T21:54:08","slug":"converse-i-product-red-rozpoczynaja-wspolprace","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/converse-i-product-red-rozpoczynaja-wspolprace.html","title":{"rendered":"Converse i Product RED rozpoczynaj\u0105 wsp\u00f3\u0142prac\u0119"},"content":{"rendered":"<p>Converse, dostrzegaj\u0105c zagro\u017cenia wynikaj\u0105ce z epidemii HIV\/AIDS, postanowi\u0142 do\u0142\u0105czy\u0107 do programu i stworzy\u0107 lini\u0119 produkt\u00f3w oznaczonych znakiem RED. Cz\u0119\u015b\u0107 zysk\u00f3w z ich sprzeda\u017cy b\u0119dzie przekazywana w ramach programu Globalnemu Funduszowi do Walki z AIDS, Gru\u017alic\u0105 i Malari\u0105.<\/p>\n<p>Kampania promuj\u0105ca inicjatyw\u0119 ruszy\u0142a w Stanach Zjednoczonych 13 pa\u017adziernika. W jej ramach na rynek wprowadzone zosta\u0142y produkty znanych firm, wszystkie oczywi\u015bcie, w kolorze czerwonym i opatrzone logiem RED. S\u0105 to m.in. czerwone tenis\u00f3wki Converse, czerwone telefony kom\u00f3rkowe Motorola, czerwony iPod Nano firmy Apple czy czerwona linia odzie\u017cy Gap.<\/p>\n<p>Najnowsza kolekcja Converse&#8217;a sygnowane znakiem Product Red pojawi si\u0119 w Polsce wiosn\u0105 2007 roku.<\/p>\n","protected":false},"excerpt":{"rendered":"Product RED jest ekonomicznym programem zainicjowanym przez Bono (wokalist\u0119 U2 i aktywist\u0119) i Bobby&#8217;ego Shivera (prezesa zarz\u0105du DATA &#8211; Debt, AIDS, Trade, Africa). Jego celem jest pozyskanie \u015brodk\u00f3w finansowych z sektora prywatnego na walk\u0119 z AIDS w Afryce.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-69002","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-branding","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=69002"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/69002\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=69002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=69002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=69002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}