{"id":68992,"date":"2006-11-21T06:00:00","date_gmt":"2006-11-21T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/budzet-american-express-w-rekach-mindshare\/"},"modified":"2006-11-21T06:00:00","modified_gmt":"2006-11-21T05:00:00","slug":"budzet-american-express-w-rekach-mindshare","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/budzet-american-express-w-rekach-mindshare.html","title":{"rendered":"Bud\u017cet American Express w r\u0119kach MindShare"},"content":{"rendered":"<p>agencja poprowadzi bud\u017cet na wszystkich rynkach, z wyj\u0105tkiem Japonii.<BR><br \/>\n<P style=\"MARGIN-BOTTOM: 0cm\">Gigant kart kredytowych zdecydowa\u0142 si\u0119 na przesuni\u0119cie bud\u017cetu brytyjskiego i w\u0142oskiego w r\u0119ce Mindshare bez wcze\u015bniejszego przetargu. Szacowany na 9,4 mln funt\u00f3w brytyjski bud\u017cet mediowy American Express zosta\u0142 odebrany firmie Carat pod koniec tego roku. Z prowadzenia w\u0142oskiego bud\u017cetu&nbsp;odwo\u0142ana zosta\u0142a&nbsp;agencja ZenithOptimedia. Dentsu nadal b\u0119dzie natomiast prowadzi\u0142 bud\u017cet japo\u0144ski.<\/P><br \/>\n<P style=\"MARGIN-BOTTOM: 0cm\">MindShare prowadzi bud\u017cet mediowy American Express od 1998 roku, ostatnio wygra\u0142 przetarg przed dwoma laty, pokonuj\u0105c agencje Initiative i Carat. Bud\u017cet \u00f3w wart by\u0142 w\u00f3wczas 350 mln dolar\u00f3w. Spod dzia\u0142a\u0144 MindShare wy\u0142\u0105czone by\u0142y dotychczas&nbsp;tylko bud\u017cety w\u0142oski, brytyjski i japo\u0144ski.&nbsp; Teraz poza zasi\u0119giem agencji zostanie tylko rynek japo\u0144ski.<\/P><br \/>\n<P style=\"MARGIN-BOTTOM: 0cm\">Bohaterem ostatniej kampanii American Express by\u0142 aktor Robert De Niro (na zdj\u0119ciu).<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"American Express skonsolidowa\u0142 sw\u00f3j bud\u017cet planowania i zakupu w r\u0119kach agencji MindShare. Nale\u017c\u0105ca do holdingu WPP&#8230;","protected":false},"author":1,"featured_media":68993,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-68992","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/68992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=68992"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/68992\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/68993"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=68992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=68992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=68992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}