{"id":68964,"date":"2006-11-21T11:54:56","date_gmt":"2006-11-21T10:54:56","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/grupa-mccann-dla-banku-bgz\/"},"modified":"2006-11-21T11:54:56","modified_gmt":"2006-11-21T10:54:56","slug":"grupa-mccann-dla-banku-bgz","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/grupa-mccann-dla-banku-bgz.html","title":{"rendered":"Grupa McCann dla Banku BG\u017b"},"content":{"rendered":"<p>Celem komunikacji jest poinformowanie o kredycie got\u00f3wkowym dla os\u00f3b fizycznych na wydatki zaplanowane na okres mi\u0119dzy \u015bwi\u0119tami Bo\u017cego Narodzenia i Nowym Rokiem. <\/p>\n<p>Kampania obejmuje pras\u0119 (m.in. Gazeta Wyborcza, Fakt, Super Express, Metropol i Przekr\u00f3j), radio (Radio Zet, RMF FM i Radio Z\u0142ote Przeboje) oraz outdoor&#8217;y w 16 miastach Polski. <\/p>\n<p>Kreacj\u0119 przygotowa\u0142a agencja McCann Erickson. Za przygotowanie materia\u0142\u00f3w BTL w formie plakat\u00f3w B1 i B2, ulotek, naklejek na witryny oddzia\u0142\u00f3w Banku odpowiedzialny jest MRM Momentum, a baner na stron\u0119 internetow\u0105 Banku przygotowa\u0142a firma Zentropy Partners. Planowaniem i zakupem medi\u00f3w dla Banku BG\u017b zajmuje si\u0119 Universal McCann. Wszystkie sp\u00f3\u0142ki dzia\u0142aj\u0105 w strukturze McCann Worldgroup.<\/p>\n","protected":false},"excerpt":{"rendered":"Bank BG\u017b rozpoczyna now\u0105 kampani\u0119 reklamow\u0105 kredytu do wzi\u0119cia na \u015bwi\u0119ta. To trzecia kampania komunikuj\u0105ca nowy wizerunek banku, z claimem &#8216;Pieni\u0105dze s\u0105 dla ludzi&#8217;. Kampania trwa od 20 listopada do 28 grudnia 2006 roku","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-68964","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/68964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=68964"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/68964\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=68964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=68964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=68964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}