{"id":68938,"date":"2006-11-22T06:00:00","date_gmt":"2006-11-22T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bank-bgz-tym-razem-swiatecznie\/"},"modified":"2006-11-22T06:00:00","modified_gmt":"2006-11-22T05:00:00","slug":"bank-bgz-tym-razem-swiatecznie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/bank-bgz-tym-razem-swiatecznie.html","title":{"rendered":"Bank BG\u017b tym razem \u015bwi\u0105tecznie"},"content":{"rendered":"<p><P>kampania komunikuj\u0105ca nowy wizerunek banku, z claimem &#8222;Pieni\u0105dze s\u0105 dla ludzi&#8221;. <\/P><br \/>\n<P>Kampania obejmuje pras\u0119 (Gazeta Wyborcza, Fakt, Super Express, Metropol, Przekr\u00f3j oraz prasa lokalna), radio (RMF FM, Radio Zet, Radio Z\u0142ote Przeboje) oraz no\u015bniki outdoorowe w 16 miastach.<\/P><br \/>\n<P>Kreacj\u0119 przygotowa\u0142a agencja McCann Erickson, za materia\u0142y BTL odpowiada MRM Momentum. Materia\u0142y promocyjne na potrzeby internetu zrealizowa\u0142a agencja Zentropy Partners. Media zaplanowa\u0142 i kupi\u0142 Universal McCann.<\/P><br \/>\n<P>Kampania potrwa do 28 grudnia br.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Bank BG\u017b rozpoczyna now\u0105 kampani\u0119 reklamow\u0105 \u015bwi\u0105tecznego &quot;Kredytu do wzi\u0119cia&quot;. To trzecia&#8230;","protected":false},"author":1,"featured_media":68939,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-68938","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/68938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=68938"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/68938\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/68939"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=68938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=68938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=68938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}