{"id":68895,"date":"2006-11-22T22:00:46","date_gmt":"2006-11-22T21:00:46","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/appetita-z-kampania\/"},"modified":"2006-11-22T22:00:46","modified_gmt":"2006-11-22T21:00:46","slug":"appetita-z-kampania","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/appetita-z-kampania.html","title":{"rendered":"Appetita z kampani\u0105"},"content":{"rendered":"<p>W planie mediowym uwzgl\u0119dniono TVP1, TVP2 oraz TVN. Billboardy b\u0119d\u0105 pojawia\u0142y si\u0119 przed programami o najwi\u0119kszej ogl\u0105dalno\u015bci: m.in. serialami &#8216;M jak mi\u0142o\u015b\u0107&#8217;, &#8216;Moda na sukces&#8217;, &#8216;Klan&#8217;.<\/p>\n<p>Kampania ma charakter wizerunkowy. W pierwszej wersji spotu reklamowego prezentowane s\u0105 nowe opakowania przypraw marki Appetita, kt\u00f3re zosta\u0142y poddane refreshingowi. Natomiast spot reklamowy prezentuj\u0105cy przypraw\u0119 Warzywna ma na celu wzmocnienie wizerunku marki, a jego emisja jest \u015bci\u015ble zwi\u0105zana z akcjami promocyjnymi w punktach sprzeda\u017cy.<\/p>\n<p>Dzia\u0142ania reklamowe skierowane s\u0105 do kobiet lubi\u0105cych gotowa\u0107 i ceni\u0105cych sobie wysok\u0105 jako\u015b\u0107 produkt\u00f3w. Wyb\u00f3r program\u00f3w dostosowany, wi\u0119c zosta\u0142 do widowni zasiadaj\u0105cej przed telewizorami. <\/p>\n<p>Organizacj\u0105 kampanii zajmuje si\u0119 dzia\u0142 marketingu firmy Zio\u0142opex, a emisja billboard\u00f3w potrwa do grudnia.<\/p>\n","protected":false},"excerpt":{"rendered":"W po\u0142owie listopada rozpocz\u0119\u0142a si\u0119 kampania telewizyjna marki Appetita, kt\u00f3ra obejmuje emisj\u0119 8-sekundowych billboard\u00f3w sponsorskich w dw\u00f3ch wersjach, prezentuj\u0105cych przyprawy jednorodne marki Appetita oraz osobno &#8211; przypraw\u0119 Warzywna.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-68895","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/68895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=68895"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/68895\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=68895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=68895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=68895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}