{"id":68872,"date":"2006-11-23T00:01:00","date_gmt":"2006-11-22T23:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/przepis-na-skuteczna-reklame-wideo-w-sieci\/"},"modified":"2006-11-23T00:01:00","modified_gmt":"2006-11-22T23:01:00","slug":"przepis-na-skuteczna-reklame-wideo-w-sieci","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/przepis-na-skuteczna-reklame-wideo-w-sieci.html","title":{"rendered":"Przepis na skuteczn\u0105 reklam\u0119 wideo w sieci"},"content":{"rendered":"<p><P>i tematycznie powi\u0105zane z tre\u015bci\u0105 przegl\u0105danego serwisu &#8211; wynika z najnowszego badania firmy PodZinger.<\/P><br \/>\n<P>Respondenci badania uznali, \u017ce mog\u0105 po\u015bwi\u0119ci\u0107 na ogl\u0105danie wideo online nie wi\u0119cej ni\u017c minut\u0119, dlatego te\u017c reklamodawcy powinni umieszcza\u0107 kr\u00f3tkie, ok. 15-sekundowe spoty i to raczej na pocz\u0105tku nagrania. <\/P><br \/>\n<P>Prawie trzy czwarte internaut\u00f3w pozytywnie odnosi si\u0119 do spot\u00f3w zwi\u0105zanych tematycznie z przegl\u0105danymi przez nich tre\u015bciami; jest to istotne zw\u0142aszcza w przypadku reklam tekstowych. <\/P><br \/>\n<P>Mimo wysokiej skuteczno\u015bci, reklamodawcy nadal maj\u0105 jednak w\u0105tpliwo\u015bci, czy umieszcza\u0107 swoje reklamy na \u0142amach serwis\u00f3w wideo, takich jak MySpace czy YouTube.&nbsp;&#8211;&nbsp;Ci\u0119\u017cko si\u0119 zdecydowa\u0107, poniewa\u017c du\u017ca cz\u0119\u015b\u0107 nagra\u0144 umieszczanych na tych serwisach to wideo nielegalne, pornografia lub zwyk\u0142e \u015bmieci. Wtedy komunikat reklamowy mo\u017ce zosta\u0107 niew\u0142a\u015bciwie odebrany &#8211; t\u0142umaczy Alex Laats, CEO PodZinger. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Konsumenci s\u0105 w stanie zaakceptowa\u0107 reklamy wideo podczas surfowania w internecie pod warunkiem, \u017ce s\u0105 one kr\u00f3tkie&#8230;","protected":false},"author":1,"featured_media":68873,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-68872","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/68872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=68872"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/68872\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/68873"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=68872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=68872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=68872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}