{"id":68808,"date":"2006-11-24T06:00:00","date_gmt":"2006-11-24T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/aktywny-marketing-forda\/"},"modified":"2006-11-24T06:00:00","modified_gmt":"2006-11-24T05:00:00","slug":"aktywny-marketing-forda","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/aktywny-marketing-forda.html","title":{"rendered":"Aktywny marketing Forda"},"content":{"rendered":"<p><P style=\"MARGIN-BOTTOM: 0cm\">Producent samochod\u00f3w zamierza po\u0142o\u017cy\u0107 nacisk na nowe media &#8211; podaje John Felice, general marketing manager marki Ford. Felice nie zdradzi\u0142, jaka suma zostanie przeznaczona na marketing Forda, przyzna\u0142 jednak, \u017ce wydatki na ten cel s\u0105 jednym z g\u0142\u00f3wnych \u015brodk\u00f3w, za pomoc\u0105 kt\u00f3rych Ford chce poprawi\u0107 swoj\u0105 pozycj\u0119 na rynku.<\/P><br \/>\n<P style=\"MARGIN-BOTTOM: 0cm\">W 2005 roku Ford Motor zajmowa\u0142 sz\u00f3ste miejsce na li\u015bcie najwi\u0119kszych reklamodawc\u00f3w w Stanach Zjednoczonych, wydaj\u0105c na promocj\u0119 2,4 mld dolar\u00f3w. &#8211; W przysz\u0142ym roku to nie telewizja b\u0119dzie najwa\u017cniejszym kana\u0142em komunikacji. Dni 30-sekundowych spot\u00f3w s\u0105 policzone, cho\u0107 tradycyjne \u015brodki przekazu pozostan\u0105 wa\u017cnym elementem planu marketingowego&nbsp;&#8211; wyja\u015bnia John Felice.<\/P><br \/>\n<P style=\"MARGIN-BOTTOM: 0cm\">&#8211; Dzi\u015b trzeba patrze\u0107 szerzej, g\u0142\u0119biej, opiera\u0107 si\u0119 na do\u015bwiadczeniu, stawia\u0107 na interaktywno\u015b\u0107 i integracj\u0119 wszystkich kana\u0142\u00f3w promocji. Dzi\u015b mamy mn\u00f3stwo opcji: VOD, telefony kom\u00f3rkowe, gry czy&nbsp;serwisy wideo, takie jak YouTube&nbsp;&#8211; wylicza Felice. &#8211; To wszystko trzeba wzi\u0105\u0107 pod uwag\u0119 w planowaniu wydatk\u00f3w na promocj\u0119 w sieci&nbsp;&#8211; podkre\u015bla.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Koncer Ford Motor Co. zamierza zwi\u0119kszy\u0107 wydatki na marketing w 2007 roku, stawiaj\u0105c m.in. na nowe media.","protected":false},"author":1,"featured_media":68809,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-68808","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/68808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=68808"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/68808\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/68809"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=68808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=68808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=68808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}