{"id":68726,"date":"2006-11-28T00:01:00","date_gmt":"2006-11-27T23:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/panasonic-viera-i-lumix-na-jesien\/"},"modified":"2006-11-28T00:01:00","modified_gmt":"2006-11-27T23:01:00","slug":"panasonic-viera-i-lumix-na-jesien","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/panasonic-viera-i-lumix-na-jesien.html","title":{"rendered":"Panasonic: Viera i Lumix na jesie\u0144"},"content":{"rendered":"<p><P>r\u00f3wny naturze. Prze\u017cyj to!&#8221;.<\/P><br \/>\n<P>Mediaplan kampanii zak\u0142ada obecno\u015b\u0107 w telewizji (TVP, Polsat, TVN, TVN7, TVN24 oraz kana\u0142y tematyczne) i prasie (m.in. Newsweek, Polityka, Przekr\u00f3j, Viva!, Logo, Playboy, Film i Elle Deco) oraz sieci kin Cinema City. Uzupe\u0142nieniem kampanii b\u0119d\u0105 dzia\u0142ania promocyjne w internecie.<\/P><br \/>\n<P>Obecnie trwa r\u00f3wnie\u017c kampania aparat\u00f3w cyfrowych Panasonic Lumix DMC-L1 z obiektywem Leica. W wybranych sieciach sklep\u00f3w fotograficznych pojawi\u0142y si\u0119 materia\u0142y POS, og\u0142oszenia prasowe s\u0105 prezentowane w takich tytu\u0142ach jak Forbes, Sukces, Men&#8217;s Health, Elle i Tw\u00f3j Styl. Kampania prowadzona pod has\u0142em &#8222;LUMIX L1. Renesans Lustrzanki&#8221; potrwa do ko\u0144ca grudnia.<\/P><br \/>\n<P>Kreacj\u0119 obu kampanii przygotowa\u0142a&nbsp;agencja DSK (w przypadku telewizoru Viera agencja odpowiada za adaptacj\u0119 spotu). Media zaplanowa\u0142 i kupi\u0142 dom mediowy Vizeum.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 jesienna kampania telewizor\u00f3w Panasonic Viera. Has\u0142em kampanii jest &quot;Stworzyli\u015bmy obraz&#8230;","protected":false},"author":1,"featured_media":68727,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[97,912,4986],"class_list":{"0":"post-68726","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-polsat","9":"tag-przekroj","10":"tag-tvn-24","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/68726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=68726"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/68726\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/68727"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=68726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=68726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=68726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}