{"id":68606,"date":"2006-11-29T17:45:30","date_gmt":"2006-11-29T16:45:30","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-ariela-z-reserved\/"},"modified":"2006-11-29T17:45:30","modified_gmt":"2006-11-29T16:45:30","slug":"kampania-ariela-z-reserved","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-ariela-z-reserved.html","title":{"rendered":"Kampania Ariela z Reserved"},"content":{"rendered":"<p>Kampania zawiera przekaz, \u017ce Ariel jako specjalista od tkanin rekomenduje ubrania marki Reserved. Dzi\u0119ki aliansowi z Reserved komunikacja Ariela wychodzi poza supermarkety. R\u00f3wnolegle prowadzona jest akcja promocyjna &#8211; ka\u017cdy, kto do ko\u0144ca grudnia kupi 2 kg Ariela lub wi\u0119cej otrzyma 20-proc. zni\u017ck\u0119 w sklepach Reserved.<\/p>\n<p>Kampania obejmie wiele medi\u00f3w. Opr\u00f3cz spot\u00f3w telewizyjnych o d\u0142ugo\u015bci 30 sekund (Saatchi) i 15 sekund (Studio TPS), s\u0105 reklamy zewn\u0119trzne i materia\u0142y POS zar\u00f3wno w supermarketach jak i sklepach Reserved (Nicety), a tak\u017ce zupe\u0142nie nowa strona internetowa www.ariel.pl (agencja K2), na kt\u00f3rej Ariel doradza jak dba\u0107 o ubrania, a tak\u017ce zamieszczone s\u0105 informacje o trendach w modzie.  <\/p>\n<p>Tw\u00f3rcami kampanii s\u0105 Ania Niewiarowska z P&#038;G i Marek Ma\u0142yszko z Reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"Firma Procter &#038; Gamble, produkuj\u0105ca proszek do prania Ariel, rozpocz\u0119\u0142a &#8211; jak informuje &#8211; najwi\u0119ksz\u0105 i najbardziej wszechstronn\u0105 kampani\u0119 w historii proszk\u00f3w w Polsce. Celem akcji jest wzmocnienie wizerunku marki jako eksperta w dziedzinie prania i dbania o tkaniny W tym celu Procter &#038; Gamble nawi\u0105za\u0142 wsp\u00f3\u0142prac\u0119 z najwi\u0119ksz\u0105 polsk\u0105 mark\u0105 odzie\u017cow\u0105 &#8211; Reserved.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-68606","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/68606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=68606"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/68606\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=68606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=68606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=68606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}