{"id":6856,"date":"2012-04-17T15:59:55","date_gmt":"2012-04-17T13:59:55","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/szczesny-twarza-marki-pepsi\/"},"modified":"2012-04-17T15:59:55","modified_gmt":"2012-04-17T13:59:55","slug":"szczesny-twarza-marki-pepsi","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/inne\/szczesny-twarza-marki-pepsi.html","title":{"rendered":"Szcz\u0119sny twarz\u0105 marki Pepsi"},"content":{"rendered":"<p>Bramkarz do\u0142\u0105czy\u0142 do Dru\u017cyny Marze\u0144 Pepsi i znalaz\u0142 si\u0119 w gronie najwi\u0119kszych gwiazd \u015bwiatowego futbolu takich jak Lionel Messi, Fernando Torres, czy Frank Lampard.<\/p>\n<p>Umowa przewiduje pe\u0142en zakres wykorzystania wizerunku zawodnika do cel&oacute;w promocyjno &#8211; reklamowych marki.<\/p>\n<p>Marka Pepsi zak\u0142ada d\u0142ugoterminow\u0105 wsp&oacute;\u0142prac\u0119 z Wojciechem Szcz\u0119snym. Polski bramkarz b\u0119dzie twarz\u0105 kampanii marketingowej Pepsi, a jego posta\u0107 znajdzie si\u0119 na dedykowanej linii produkt&oacute;w. W najbli\u017cszych miesi\u0105cach Wojciech Szcz\u0119sny b\u0119dzie obecny we wszystkich dzia\u0142aniach komunikacyjnych marki.<\/p>\n<p>16 kwietnia wystartowa\u0142a tak\u017ce pierwsza wsp&oacute;lna inicjatywa marek Pepsi i Lay&#8217;s, kt&oacute;rej twarz\u0105 jest Wojtek Szcz\u0119sny. W okresie trwania loterii promocyjnych do wygrania b\u0119dzie rekordowa liczba 15 milion&oacute;w nagr&oacute;d. W\u015br&oacute;d nich znajd\u0105 si\u0119 m.in. got&oacute;wka, darmowe produkty Pepsi oraz Lay&#8217;s, a \u0142\u0105czna warto\u015b\u0107 wszystkich nar&oacute;d to blisko 17 milion&oacute;w z\u0142otych.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/mediarun.pl\/files\/images\/2012\/04\/1334671300.jpg\" alt=\"\" width=\"390\" height=\"543\" title=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"Wojciech Szcz\u0119sny, reprezentant Polski i gracz Arsenalu Londyn, zosta\u0142 now\u0105 twarz\u0105 marki Pepsi.","protected":false},"author":1,"featured_media":6857,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[47],"tags":[378],"class_list":{"0":"post-6856","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-inne","8":"tag-pepsi","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=6856"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6856\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/6857"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=6856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=6856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=6856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}