{"id":68346,"date":"2006-12-05T15:35:41","date_gmt":"2006-12-05T14:35:41","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/allegro-lepsze-od-mikolaja\/"},"modified":"2006-12-05T15:35:41","modified_gmt":"2006-12-05T14:35:41","slug":"allegro-lepsze-od-mikolaja","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/allegro-lepsze-od-mikolaja.html","title":{"rendered":"Allegro lepsze od Miko\u0142aja"},"content":{"rendered":"<p>W kreacji spotu telewizyjnego wykorzystano posta\u0107 nadmuchiwanego Miko\u0142aja, z kt\u00f3rego w zabawny spos\u00f3b uchodzi powietrze. Film reklamowy odbiega od klasycznych kanon\u00f3w reklamy i jest raczej przewrotn\u0105 impresj\u0105 filmow\u0105 z przes\u0142aniem podkre\u015blaj\u0105cym cel kampanii. Humorystyczn\u0105 konwencj\u0119 spotu dope\u0142nia konsekwentne pozdrowienie marki &#8222;See you!&#8221;, kt\u00f3re ko\u0144czy film i zaprasza do \u015bwi\u0105tecznych zakup\u00f3w.<\/p>\n<p>Media do kampanii zakupi\u0142 Media Concept.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a \u015bwi\u0105teczna kampania portalu aukcyjnego Allegro, kt\u00f3ra zosta\u0142a przygotowana przez Just. Akcja prowadzona jest od 4 grudnia w telewizji, w radiu oraz w Internecie. Celem kampanii jest podkre\u015blenie, \u017ce Allegro oferuje najwi\u0119kszy i najbardziej zr\u00f3\u017cnicowany asortyment \u015bwi\u0105tecznych prezent\u00f3w.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-68346","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/68346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=68346"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/68346\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=68346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=68346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=68346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}