{"id":68103,"date":"2006-12-11T17:48:20","date_gmt":"2006-12-11T16:48:20","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/healthway-dla-geriavit-pharmaton\/"},"modified":"2006-12-11T17:48:20","modified_gmt":"2006-12-11T16:48:20","slug":"healthway-dla-geriavit-pharmaton","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/healthway-dla-geriavit-pharmaton.html","title":{"rendered":"HealthWay dla Geriavit Pharmaton"},"content":{"rendered":"<p>Akcja ma na celu zach\u0119cenie do kupna Geriavit Pharmaton jako prezentu na Bo\u017ce Narodzenie i w ten spos\u00f3b zwi\u0119kszenie sprzeda\u017cy produktu w okresie przed\u015bwi\u0105tecznym. Komunikacja skierowana jest g\u0142\u00f3wnie do mieszka\u0144c\u00f3w du\u017cych miast w wieku 40 &#8211; 60 lat, o ponadprzeci\u0119tnych dochodach na cz\u0142onka rodziny.<\/p>\n<p>Dzia\u0142ania prowadzone s\u0105 w prasie, radiu oraz w aptekach. Na potrzeby akcji agencja HealthWay przygotowa\u0142a og\u0142oszenia prasowe, materia\u0142y POS do punkt\u00f3w sprzeda\u017cy oraz 25-sekundowy spot radiowy. Zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 dom mediowy McCann Universal. <\/p>\n<p>Agencja HealthWay realizuje projekt wskutek wygranego przetargu na roczn\u0105 obs\u0142ug\u0119 marki Geriavit Pharmaton. <\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Tym, kt\u00f3rych kochasz podaruj to, co najlepsze&#8221; &#8211; pod takim has\u0142em prowadzona jest akcja promuj\u0105ca sprzeda\u017c Geriavit Pharmaton, marki nale\u017c\u0105cej do portfolio firmy Boehringer Ingelheim Marketing Sp. z o.o.  Za realizacj\u0119 materia\u0142\u00f3w promocyjnych odpowiedzialna jest agencja marketingu medycznego HealthWay Integrated Healthcare Communications. Dzia\u0142ania potrwaj\u0105 do ko\u0144ca roku.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-68103","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/68103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=68103"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/68103\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=68103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=68103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=68103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}