{"id":68085,"date":"2006-12-12T00:01:00","date_gmt":"2006-12-11T23:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nordea-chce-kojarzyc-sie-ze-skandynawia\/"},"modified":"2006-12-12T00:01:00","modified_gmt":"2006-12-11T23:01:00","slug":"nordea-chce-kojarzyc-sie-ze-skandynawia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nordea-chce-kojarzyc-sie-ze-skandynawia.html","title":{"rendered":"Nordea chce kojarzy\u0107 si\u0119 ze Skandynawi\u0105"},"content":{"rendered":"<p><P>Toni Hyyryl\u00e4inen, uczestnik programu &#8222;Europa da si\u0119 lubi\u0107&#8221;. Przekaz reklamowy stawia na pozytywne skojarzenia ze Skandynawi\u0105&nbsp;&#8211; prostot\u0119, przejrzysto\u015b\u0107, bezpo\u015brednio\u015b\u0107, praktyczno\u015b\u0107 i nowoczesno\u015b\u0107. <\/P><br \/>\n<P>Spoty telewizyjne banku Nordea sk\u0142adaj\u0105 si\u0119 z dw\u00f3ch cz\u0119\u015bci: w pierwszej po\u0142o\u017cono nacisk na promocj\u0119 marki, w drugiej&nbsp;&#8211; wymiennej&nbsp;&#8211; prezentowane s\u0105 strategiczne us\u0142ugi bankowe: kredyt mieszkaniowy Nordea Habitat, lokata po\u0142\u0105czona z funduszami inwestycyjnymi Nordea Hit oraz rachunek dla ma\u0142ych i \u015brednich przedsi\u0119biorstw Nordea eFirma. Spotom telewizyjnym towarzyszy has\u0142o: &#8222;Nordea&nbsp;&#8211; bank, kt\u00f3ry stwarza mo\u017cliwo\u015bci&#8221;.<\/P><br \/>\n<P>Kampania obejmie swoim zasi\u0119giem TVP2, TVN24, Discovery Channel, National Geographic, Ale Kino, Hallmark, Canal+, Canal+ Sport. Produktowa cz\u0119\u015b\u0107 kampanii reklamowej wykorzystuje pras\u0119 (inserty w Gazecie Wyborczej i wybranych dziennikach lokalnych) i internet (mailing, pozycjonowanie).<\/P><br \/>\n<P>Autorem kreacji jest agencja Mediafocus, spot wyre\u017cyserowa\u0142 Piotr Rzepli\u0144ski, a produkcj\u0119 powierzono firmie Papaya Films. Media na potrzeby kampanii zaplanowa\u0142 dom mediowy MPG.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Od listopada br. trwa kampania wizerunkowo-produktowa banku Nordea. W spocie pojawia si\u0119&#8230;","protected":false},"author":1,"featured_media":68086,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[4986],"class_list":{"0":"post-68085","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-tvn-24","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/68085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=68085"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/68085\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/68086"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=68085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=68085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=68085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}