{"id":6808,"date":"2012-04-18T14:22:23","date_gmt":"2012-04-18T12:22:23","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/point-group-otwiera-enterad-nowa-siec-reklamowa-w-internecie\/"},"modified":"2012-04-18T14:22:23","modified_gmt":"2012-04-18T12:22:23","slug":"point-group-otwiera-enterad-nowa-siec-reklamowa-w-internecie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/point-group-otwiera-enterad-nowa-siec-reklamowa-w-internecie.html","title":{"rendered":"Point Group otwiera EnterAd &#8211; now\u0105 sie\u0107 reklamow\u0105 w internecie"},"content":{"rendered":"<p>Biurem pokieruje Benita Jakubowska-Antonowicz, odpowiedzialna w PMPG za rozwijanie \u017ar&oacute;de\u0142 przychod&oacute;w z nowych medi&oacute;w.<\/p>\n<p>Oferta EnterAd jest odpowiedzi\u0105 na post\u0119puj\u0105c\u0105 defragmentaryzacj\u0119 rynku reklamy internetowej i rosn\u0105ce zainteresowanie klient&oacute;w \u015bci\u015ble i w\u0105sko sprofilowanymi grupami dotarcia. W ofercie biura znajduj\u0105 si\u0119 obecnie dwie kategorie &#8211; HoReCa, obejmuj\u0105ca kilkana\u015bcie serwis&oacute;w zwi\u0105zanych z bran\u017c\u0105 hotelow\u0105, restauracyjn\u0105 i spo\u017cywcz\u0105 oraz Logistyka (ponad 30 serwis&oacute;w tematycznych). Wkr&oacute;tce do tych kategorii do\u0142\u0105cz\u0105 kolejne, m.in. B2B dla ma\u0142ych i \u015brednich przedsi\u0119biorstw.<\/p>\n<p>&#8211; Nasza oferta jest skierowana do klient&oacute;w operuj\u0105cych na rynkach niszowych i umo\u017cliwia im bezpo\u015brednie dotarcie do potencjalnych klient&oacute;w. Nastawiamy si\u0119 na pomoc reklamodawcom w budowaniu strategii komunikacji wykorzystuj\u0105cej potencja\u0142 serwis&oacute;w niszowych &#8211; m&oacute;wi Jakubowska-Antonowicz.<\/p>\n","protected":false},"excerpt":{"rendered":"Platforma Mediowa Point Group uruchomi\u0142a EnterAd &#8211; biuro sprzeda\u017cy reklamy internetowej specjalizuj\u0105ce si\u0119 w obs\u0142udze w\u0105skich kategorii tematycznych i bran\u017cowych.","protected":false},"author":1,"featured_media":6809,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[939],"class_list":{"0":"post-6808","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-point-group","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=6808"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6808\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/6809"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=6808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=6808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=6808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}