{"id":68056,"date":"2006-12-12T06:00:00","date_gmt":"2006-12-12T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rmf-fm-celuje-w-kobiety-radio-zet-w-stolice\/"},"modified":"2006-12-12T06:00:00","modified_gmt":"2006-12-12T05:00:00","slug":"rmf-fm-celuje-w-kobiety-radio-zet-w-stolice","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/radio\/rmf-fm-celuje-w-kobiety-radio-zet-w-stolice.html","title":{"rendered":"RMF FM celuje w kobiety, Radio Zet w stolic\u0119"},"content":{"rendered":"

W minionym miesi\u0105cu stacji tej s\u0142ucha\u0142o codziennie \u015brednio 28 proc. Polak\u00f3w, czyli oko\u0142o 8,5 miliona os\u00f3b, co prze\u0142o\u017cy\u0142o si\u0119 na 22 proc. udzia\u0142y w rynku. RMF FM pochwali\u0107 si\u0119 mo\u017ce najwi\u0119kszym zasi\u0119giem w grupie docelowej kobiet w wieku 25-39 lat – blisko 33 proc. Stacja w ostatnim kwartale odnotowa\u0142a wzrost o 1,6 proc. s\u0142uchalno\u015bci w grupie 15+. <\/P>
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Drugie w zestawieniu pozostaje Radio Zet, kt\u00f3rego udzia\u0142 w rynku stanowi 19,8 proc. a zasi\u0119g dzienny nieca\u0142e 25 proc. Tak\u017ce we wspomnianej kobiecej grupie docelowej stacja zajmuje drug\u0105 pozycj\u0119 – Zetki s\u0142ucha\u0142o w badanym okresie \u015brednio prawie 29 proc. pa\u0144 w wieku 25-39 lat. W ca\u0142ej grupie 15+ Radio Zet zanotowa\u0142o przez ostatni kwarta\u0142 wzrost zasi\u0119gu dziennego o 3,7 proc. <\/P>
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Warszawiacy najch\u0119tniej sluchaj\u0105 Radia Zet. Stacja ta prowadzi w grupie docelowej 25-44 lata, posiadaj\u0105c ponad 21 proc. udzia\u0142\u00f3w w rynku i zasi\u0119g dzienny na poziomie 28,9 proc. <\/P>
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W stolicy RMF FM jest dopiero na trzeciej pozycji z udzia\u0142ami w rynku na poziomie 13,6 proc i dziennym zasi\u0119giem 15,3 proc. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Wed\u0142ug badania przeprowadzonego przez instytut SMG\/KRC liderem w\u015br\u00f3d stacji radiowych pozosta\u0142 RMF FM.","protected":false},"author":1,"featured_media":68057,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9672],"tags":[655],"class_list":{"0":"post-68056","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-radio","8":"tag-millwardbrown-smgkrc","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/68056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=68056"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/68056\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/68057"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=68056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=68056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=68056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}