{"id":67668,"date":"2006-12-22T00:01:00","date_gmt":"2006-12-21T23:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/publicis-groupe-przejmuje-digitas\/"},"modified":"2006-12-22T00:01:00","modified_gmt":"2006-12-21T23:01:00","slug":"publicis-groupe-przejmuje-digitas","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/publicis-groupe-przejmuje-digitas.html","title":{"rendered":"Publicis Groupe przejmuje Digitas"},"content":{"rendered":"<p><P>cyfrowej i interaktywnej komunikacji. Warto\u015b\u0107 transakcji to 1,3 mld dolar\u00f3w. Publicis Groupe zap\u0142aci udzia\u0142owcom Digitas 13,5 dolara za ka\u017cd\u0105 akcj\u0119 firmy.<\/P><br \/>\n<P>Akwizycja Digitas oznacza wzrost znaczenia komunikacji cyfrowej w portfelu Publicis Groupe. Warto\u015b\u0107 przychod\u00f3w generowanych przez t\u0119 dzia\u0142alno\u015b\u0107 w ramach holdingu Publicis wzro\u015bnie z obecnych 28 proc. do 34 proc. w najbli\u017cszej przysz\u0142o\u015bci. <\/P><br \/>\n<P>Digitas Inc. powsta\u0142a w USA w 1980 r. i jest notowana na NASDAQ od 2000 r. Zatrudnia 2050 os\u00f3b, a jej centrala mie\u015bci si\u0119 w Bostonie. Do Digitas Inc. nale\u017c\u0105 trzy agencje: Digitas, zajmuj\u0105ca si\u0119 mediami cyfrowymi i direct marketingiem, Medical Broadcasting, agencja interaktywna specjalizuj\u0105ca si\u0119 w bran\u017cach medycznej i biotechnologicznej oraz Modem Media, agencja medi\u00f3w cyfrowych i direct marketingu.&nbsp;&nbsp;&nbsp; <BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Publicis Groupe przejmie 100 proc. udzia\u0142\u00f3w w firmie Digitas Inc., ameryka\u0144skim liderze w dziedzinie&#8230;","protected":false},"author":1,"featured_media":67669,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[52],"class_list":{"0":"post-67668","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-publicis","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/67668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=67668"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/67668\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/67669"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=67668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=67668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=67668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}