{"id":67616,"date":"2006-12-27T06:00:00","date_gmt":"2006-12-27T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/najwiekszy-w-historii-wydatek-marketingowy-forda\/"},"modified":"2006-12-27T06:00:00","modified_gmt":"2006-12-27T05:00:00","slug":"najwiekszy-w-historii-wydatek-marketingowy-forda","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/najwiekszy-w-historii-wydatek-marketingowy-forda.html","title":{"rendered":"Najwi\u0119kszy w historii wydatek marketingowy Forda"},"content":{"rendered":"

do klient\u00f3w azjatyckiego pochodzenia. Wsp\u00f3\u0142praca ta jest cz\u0119\u015bci\u0105 szacowanego na 80 mln dolar\u00f3w bud\u017cetu marketingowego modelu Ford Edge, kt\u00f3ry pojawi si\u0119 na rynku w 2007 roku. <\/P>
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Wysi\u0142ki skierowane w stron\u0119 Azjat\u00f3w rozpocz\u0119\u0142y si\u0119 24 grudnia. Prognozy przewiduj\u0105, i\u017c kampania zauwa\u017cona zostanie przez 32 mln os\u00f3b. Jej tw\u00f3rc\u0105 jest agencja PanCom International z Los Angeles. <\/P>
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Ahn Jae Wook pojawia si\u0119 w niej m.in. w 30-sekundowym spocie telewizyjnym z dwoma remiksami swojego hitu „Forever”, a tak\u017ce w reklamach radiowych, prasowych, outdoorowych oraz na bannerach internetowych, przekierowuj\u0105cych u\u017cytkownik\u00f3w na stron\u0119 www.fordvehicles.com\/asia<\/A>, gdzie mog\u0105 oni zag\u0142osowa\u0107 na jedn\u0105 z wersji piosenki pana Wook. <\/P>
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Ford podkre\u015bla, i\u017c kampania skierowana do Azjat\u00f3w jest najwi\u0119kszym wydatkiem, na jaki kiedykolwiek producent si\u0119 zdecydowa\u0142. W Wigili\u0119 wystartowa\u0142a tak\u017ce odzielna kampania modelu skierowana do ludno\u015bci hiszpa\u0144skoj\u0119zycznej, kt\u00f3r\u0105 prowadzi Zubi Advertising. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ford Motor Co. podj\u0105\u0142 wsp\u00f3\u0142prac\u0119 z po\u0142udniowokorea\u0144skim aktorem i piosenkarzem Ahnem Jae Wookiem w celu dotarcia…","protected":false},"author":1,"featured_media":67617,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-67616","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/67616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=67616"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/67616\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/67617"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=67616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=67616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=67616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}