{"id":67598,"date":"2006-12-27T07:38:11","date_gmt":"2006-12-27T06:38:11","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/miss-w-kampanii-piwa-perla\/"},"modified":"2006-12-27T07:38:11","modified_gmt":"2006-12-27T06:38:11","slug":"miss-w-kampanii-piwa-perla","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/miss-w-kampanii-piwa-perla.html","title":{"rendered":"Miss w kampanii piwa Per\u0142a"},"content":{"rendered":"<p>W kampanii wykorzystany zostanie wizerunek najpi\u0119kniejszych kobiet regionu lubelskiego &#8211;<br \/>\nlaureatek regionalnych wybor\u00f3w Miss Lubelszczyzny. W pierwszej ods\u0142onie akcji pojawi si\u0119 Miss U\u015bmiechu &#8211; Ilona Hyli\u0144ska w towarzystwie zimowej szklanki piwa. W kolejnych ods\u0142onach zobaczymy inne laureatki wybor\u00f3w. <\/p>\n<p>Kampania prowadzona jest na billboardach i no\u015bnikach wielkoformatowych w wojew\u00f3dztwie lubelskim oraz w prasie lokalnej i bran\u017cowej. <\/p>\n<p>Bie\u017c\u0105ce dzia\u0142ania komunikacyjne to ju\u017c druga akcja ATL, kt\u00f3ra przygotowana zosta\u0142a przez Hand Made dla marki Per\u0142a. Agencja wsp\u00f3\u0142pracuje z Browarami Lubelskimi od kwietnia br., kiedy wygra\u0142a przetarg na obs\u0142ug\u0119 marki Per\u0142a.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Pe\u0142na rado\u015bci&#8221; rozpocz\u0119\u0142a si\u0119 pierwsza ods\u0142ona wizerunkowej kampanii piwa marki Per\u0142a (Browary Lubelskie SA). Akcja, kt\u00f3r\u0105 przygotowa\u0142a agencja Hand Made, jest kontynuacj\u0105 dzia\u0142a\u0144 prowadzonych w okresie letnim i mocno nawi\u0105zuje do regionalnego charakteru marki. Kampania b\u0119dzie mia\u0142a trzy ods\u0142ony i zako\u0144czy si\u0119 w lutym 2007 roku.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-67598","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/67598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=67598"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/67598\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=67598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=67598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=67598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}