{"id":67571,"date":"2006-12-28T00:01:00","date_gmt":"2006-12-27T23:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/google-testuje-in-stream\/"},"modified":"2006-12-28T00:01:00","modified_gmt":"2006-12-27T23:01:00","slug":"google-testuje-in-stream","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/google-testuje-in-stream.html","title":{"rendered":"Google testuje in-stream"},"content":{"rendered":"<p><P>mo\u017cliwo\u015b\u0107 zamieszczanie kr\u00f3tkich spot\u00f3w reklamowych na dopasowanych pod wzgl\u0119dem tre\u015bci i targetu witrynach internetowych. <\/P><br \/>\n<P>Niedawno Google zdecydowa\u0142 si\u0119 na emisj\u0119 15-sekundowych reklam oferty firmy ubezpieczeniowej Allstate stworzonych przez Beet.tv. Allstate zap\u0142aci\u0142a 15 dolar\u00f3w za ka\u017cdy tysi\u0105c ods\u0142on jej reklam. Dochodami Google podzieli\u0142 si\u0119 z Beet.tv. <\/P><br \/>\n<P>Google podkre\u015bla, i\u017c reklamy pojawiaj\u0105ce si\u0119 po obejrzeniu wideo, s\u0105 kontynuacj\u0105 wcze\u015bniejszych eksperyment\u00f3w koncernu ze spotami wideo typu in-stream, kt\u00f3re spopularyzowa\u0142y wirusowy filmik, pokazuj\u0105cy efekt wrzucienia Mentosa do Coca-Coli Light. <\/P><br \/>\n<P>Google prawdopodobnie spr\u00f3buje powi\u0105za\u0107 nowy system z nale\u017c\u0105cym do niego serwisem wideo YouTube. Jednym z rozwi\u0105za\u0144 mog\u0142oby by\u0107 dostosowanie reklam wideo do charakteru filmik\u00f3w, po kt\u00f3rych by\u0142yby one emitowane. <\/P><br \/>\n<P>Google wp\u00f3\u0142pracuje r\u00f3wnie\u017c z MTV w celu dystrybucji poprzedzonych reklamami klip\u00f3w muzycznych poprzez program AdSense. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Google testuje reklamy typu in-stream w celu stworzenia systemu podobnego do AdSense, kt\u00f3ry dawa\u0142by reklamodawcom&#8230;","protected":false},"author":1,"featured_media":67572,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1183],"class_list":{"0":"post-67571","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-marketing-wirusowy","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/67571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=67571"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/67571\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/67572"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=67571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=67571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=67571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}