{"id":67517,"date":"2006-12-29T06:00:00","date_gmt":"2006-12-29T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pomysl-toyoty-na-promocje-hybrydy\/"},"modified":"2006-12-29T06:00:00","modified_gmt":"2006-12-29T05:00:00","slug":"pomysl-toyoty-na-promocje-hybrydy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pomysl-toyoty-na-promocje-hybrydy.html","title":{"rendered":"Pomys\u0142 Toyoty na promocj\u0119 "Hybrydy""},"content":{"rendered":"

spo\u0142eczno\u015bciowym, skierowanym do posiadaczy hybrydowych pojazd\u00f3w. To r\u00f3wnie\u017c \u017ar\u00f3d\u0142o pomys\u0142\u00f3w i materia\u0142\u00f3w dla przysz\u0142ych spot\u00f3w reklamowych producenta. <\/P>
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Serwis zach\u0119ca swoich 10 tys. subskrybent\u00f3w do przesy\u0142ania film\u00f3w wideo lub tekst\u00f3w przedstawiaj\u0105cych powody, dla kt\u00f3rych kupili oni lub popieraj\u0105 nap\u0119d hybrydowy i technologi\u0119 Hybrid Synergy Drive. <\/P>
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Ca\u0142a kampania „hybrydowa”, kt\u00f3ra w znacznej cz\u0119\u015bci b\u0119dzie si\u0119 opiera\u0142a w\u0142a\u015bnie na propozycjach internaut\u00f3w, b\u0119dzie bezpo\u015brednio kierowa\u0142a konsument\u00f3w na ten serwis. Tam b\u0119d\u0105 oni mogli pozna\u0107 opinie w\u0142a\u015bcicieli model\u00f3w o tym nowatorskim nap\u0119dzie. <\/P>
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– Ju\u017c przygotowujemy spoty oparte w cz\u0119\u015bci na nagraniach, kt\u00f3re wys\u0142ali do nas u\u017cytkownicy – m\u00f3wi Peter Kang, creative director of emerging technology w agencji Saatchi & Saatchi, kt\u00f3ra jest g\u0142\u00f3wnym pomys\u0142odawc\u0105 kampanii i wraz z firm\u0105 Firstborn Interactive stworzy\u0142a serwis. <\/P>
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Toyota wyci\u0105gn\u0119\u0142a ponadto wnioski z podobnego pomys\u0142u GM, maj\u0105cego na celu wypromowanie modelu Chevy Tahoe SUV – amatorskie filmiki cz\u0119sto zamiast chwali\u0107 jego zalety – o\u015bmiesza\u0142y go. Dlatego te\u017c Toyota monitoruje i filtruje umieszczane na serwisie nagrania oraz blogi. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Nowa strona Toyoty, po\u015bwi\u0119cona nap\u0119dowi hybrydowemu (Toyota.com\/hybrids), nie jest tylko kolejnym serwisem…","protected":false},"author":1,"featured_media":67518,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-67517","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/67517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=67517"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/67517\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/67518"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=67517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=67517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=67517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}