{"id":67486,"date":"2007-01-02T06:00:00","date_gmt":"2007-01-02T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/2006-pod-znakiem-tvn\/"},"modified":"2007-01-02T06:00:00","modified_gmt":"2007-01-02T05:00:00","slug":"2006-pod-znakiem-tvn","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/2006-pod-znakiem-tvn.html","title":{"rendered":"2006 pod znakiem TVN"},"content":{"rendered":"

– wynika z danych AGB Nielsen Media Research przygotowanych dla Mediarun.pl.<\/P>
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TVP1 odnotowa\u0142a w ubieg\u0142ym roku udzia\u0142 w rynku na poziomie 24 proc. Oznacza to spadek o 0,6 proc. w por\u00f3wnaniu do 2005 r. Straci\u0142 r\u00f3wnie\u017c wicelider – telewizyjna Dw\u00f3jka – 1,6 proc., do poziomu 20,1 proc.<\/P>
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Na trzecie miejsce awansowa\u0142a telewizja TVN, kt\u00f3ra zanotowa\u0142a w 2006 r. 16,8 proc. udzia\u0142 (wzrost o 1,8 proc.). Na czwartej pozycji znalaz\u0142 si\u0119 Polsat, kt\u00f3ry straci\u0142 0,7 proc. w por\u00f3wnaniu z rokiem wcze\u015bniejszym i mia\u0142 udzia\u0142 na poziomie 16,1 proc.<\/P>
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Grupa 4+<\/STRONG><\/P>
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 <\/o:p><\/SPAN><\/P><\/TD>
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2005<\/o:p><\/SPAN><\/B><\/P><\/TD>
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\n

2006<\/o:p><\/SPAN><\/B><\/P><\/TD><\/TR>
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TVP1<\/o:p><\/SPAN><\/P><\/TD>
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24,6%<\/o:p><\/SPAN><\/P><\/TD>
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24,0%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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TVP2<\/o:p><\/SPAN><\/P><\/TD>
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21,7%<\/o:p><\/SPAN><\/P><\/TD>
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20,1%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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TVN<\/o:p><\/SPAN><\/P><\/TD>
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15,0%<\/o:p><\/SPAN><\/P><\/TD>
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16,8%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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Polsat<\/o:p><\/SPAN><\/P><\/TD>
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16,8%<\/o:p><\/SPAN><\/P><\/TD>
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16,1%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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TVP3<\/o:p><\/SPAN><\/P><\/TD>
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4,9%<\/o:p><\/SPAN><\/P><\/TD>
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4,8%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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TV4<\/o:p><\/SPAN><\/P><\/TD>
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2,3%<\/o:p><\/SPAN><\/P><\/TD>
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2,1%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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TVN24<\/o:p><\/SPAN><\/P><\/TD>
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1,2%<\/o:p><\/SPAN><\/P><\/TD>
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2,0%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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TVN7<\/o:p><\/SPAN><\/P><\/TD>
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1,6%<\/o:p><\/SPAN><\/P><\/TD>
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1,4%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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Cartoon\/TCM<\/o:p><\/SPAN><\/P><\/TD>
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0,8%<\/o:p><\/SPAN><\/P><\/TD>
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0,8%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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TVP Polonia<\/o:p><\/SPAN><\/P><\/TD>
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1,0%<\/o:p><\/SPAN><\/P><\/TD>
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0,8%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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Jetix<\/o:p><\/SPAN><\/P><\/TD>
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0,6%<\/o:p><\/SPAN><\/P><\/TD>
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0,7%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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Eurosport<\/o:p><\/SPAN><\/P><\/TD>
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0,6%<\/o:p><\/SPAN><\/P><\/TD>
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0,6%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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Polsat2_info<\/o:p><\/SPAN><\/P><\/TD>
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0,4%<\/o:p><\/SPAN><\/P><\/TD>
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0,5%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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VIVA<\/o:p><\/SPAN><\/P><\/TD>
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0,4%<\/o:p><\/SPAN><\/P><\/TD>
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0,5%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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MiniMini<\/o:p><\/SPAN><\/P><\/TD>
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0,4%<\/o:p><\/SPAN><\/P><\/TD>
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0,4%<\/o:p><\/SPAN><\/P><\/TD><\/TR><\/TBODY><\/TABLE><\/P>
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W grupie 16-49, docelowej dla stacji komercyjnych, z najwi\u0119kszych graczy na rynku tylko TVN odnotowa\u0142 wzrost udzia\u0142u (szczeg\u00f3\u0142owe dane poni\u017cej).<\/P>
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Grupa 16-49<\/STRONG><\/P>
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 <\/o:p><\/SPAN><\/B><\/P><\/TD>
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2005<\/o:p><\/SPAN><\/B><\/P><\/TD>
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2006<\/o:p><\/SPAN><\/B><\/P><\/TD><\/TR>
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TVP1<\/o:p><\/SPAN><\/P><\/TD>
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21,9%<\/o:p><\/SPAN><\/P><\/TD>
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21,2%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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TVP2<\/o:p><\/SPAN><\/P><\/TD>
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20,1%<\/o:p><\/SPAN><\/P><\/TD>
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18,9%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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Polsat<\/o:p><\/SPAN><\/P><\/TD>
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19,4%<\/o:p><\/SPAN><\/P><\/TD>
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18,8%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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TVN<\/o:p><\/SPAN><\/P><\/TD>
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16,6%<\/o:p><\/SPAN><\/P><\/TD>
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18,3%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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TVP3<\/o:p><\/SPAN><\/P><\/TD>
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3,8%<\/o:p><\/SPAN><\/P><\/TD>
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3,5%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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TV4<\/o:p><\/SPAN><\/P><\/TD>
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2,7%<\/o:p><\/SPAN><\/P><\/TD>
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2,3%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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TVN7<\/o:p><\/SPAN><\/P><\/TD>
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1,8%<\/o:p><\/SPAN><\/P><\/TD>
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1,7%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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TVN24<\/o:p><\/SPAN><\/P><\/TD>
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1,1%<\/o:p><\/SPAN><\/P><\/TD>
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1,6%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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VIVA<\/o:p><\/SPAN><\/P><\/TD>
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0,5%<\/o:p><\/SPAN><\/P><\/TD>
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0,7%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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CN\/TCM<\/o:p><\/SPAN><\/P><\/TD>
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0,7%<\/o:p><\/SPAN><\/P><\/TD>
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0,6%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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TVPolonia<\/o:p><\/SPAN><\/P><\/TD>
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0,9%<\/o:p><\/SPAN><\/P><\/TD>
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0,6%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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Discovery<\/o:p><\/SPAN><\/P><\/TD>
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0,5%<\/o:p><\/SPAN><\/P><\/TD>
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0,6%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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AXN<\/o:p><\/SPAN><\/P><\/TD>
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0,3%<\/o:p><\/SPAN><\/P><\/TD>
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0,5%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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Eurosport<\/o:p><\/SPAN><\/P><\/TD>
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0,6%<\/o:p><\/SPAN><\/P><\/TD>
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0,5%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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Polsat2_info<\/o:p><\/SPAN><\/P><\/TD>
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0,4%<\/o:p><\/SPAN><\/P><\/TD>
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0,5%<\/o:p><\/SPAN><\/P><\/TD><\/TR><\/TBODY><\/TABLE><\/P>
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Wed\u0142ug AGB Nielsen Media Research rynek reklamy telewizyjnej w 2006 r. osi\u0105gn\u0105\u0142 warto\u015b\u0107 7 956 267 838 z\u0142 (dane cennikowe netto, bez rabat\u00f3w). Rok wcze\u015bniej – 6 215 642 090 z\u0142. Pozycja lidera nale\u017cy do TVN, kt\u00f3ry zdetronizowa\u0142 Polsat.<\/P>
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 <\/o:p><\/SPAN><\/P><\/TD>
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2005<\/o:p><\/SPAN><\/B><\/P><\/TD>
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2006<\/o:p><\/SPAN><\/B><\/P><\/TD><\/TR>
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TVN<\/o:p><\/SPAN><\/P><\/TD>
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1 383 788 250 z\u0142<\/o:p><\/SPAN><\/P><\/TD>
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2 015 760 830 z\u0142<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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Polsat<\/o:p><\/SPAN><\/P><\/TD>
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1 686 943 315 z\u0142<\/o:p><\/SPAN><\/P><\/TD>
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1 898 718 658 z\u0142<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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TVP1<\/o:p><\/SPAN><\/P><\/TD>
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1 141 329 045 z\u0142<\/o:p><\/SPAN><\/P><\/TD>
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1 312 525 919 z\u0142<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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TVP2<\/o:p><\/SPAN><\/P><\/TD>
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821 490 275 z\u0142<\/o:p><\/SPAN><\/P><\/TD>
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1 024 523 830 z\u0142<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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TV4<\/o:p><\/SPAN><\/P><\/TD>
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187 635 240 z\u0142<\/o:p><\/SPAN><\/P><\/TD>
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162 862 385 z\u0142<\/o:p><\/SPAN><\/P><\/TD><\/TR><\/TBODY><\/TABLE><\/P>
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 <\/o:p><\/SPAN><\/P><\/TD>
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2005<\/o:p><\/SPAN><\/B><\/P><\/TD>
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2006<\/o:p><\/SPAN><\/B><\/P><\/TD><\/TR>
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TVN<\/o:p><\/SPAN><\/P><\/TD>
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22,3%<\/o:p><\/SPAN><\/P><\/TD>
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25,3%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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Polsat<\/o:p><\/SPAN><\/P><\/TD>
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27,1%<\/o:p><\/SPAN><\/P><\/TD>
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23,9%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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\n

TVP1<\/o:p><\/SPAN><\/P><\/TD>
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18,4%<\/o:p><\/SPAN><\/P><\/TD>
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16,5%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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TVP2<\/o:p><\/SPAN><\/P><\/TD>
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13,2%<\/o:p><\/SPAN><\/P><\/TD>
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12,9%<\/o:p><\/SPAN><\/P><\/TD><\/TR>
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TV4<\/o:p><\/SPAN><\/P><\/TD>
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3,0%<\/o:p><\/SPAN><\/P><\/TD>
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2,0%<\/o:p><\/SPAN><\/P><\/TD><\/TR><\/TBODY><\/TABLE><\/P>
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Dane obejmuj\u0105 okres 1 stycznia – 26 grudnia 2006 r.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"W 2006 roku najwi\u0119cej zyska\u0142y TVN i TVN24, liderem pozostaje niezmiennie TVP1. Rynek reklamy telewizyjnej ro\u015bnie…","protected":false},"author":1,"featured_media":67487,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[2186,97,4986],"class_list":{"0":"post-67486","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-agb-nmr","9":"tag-polsat","10":"tag-tvn-24","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/67486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=67486"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/67486\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/67487"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=67486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=67486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=67486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}