{"id":67364,"date":"2007-01-04T00:01:00","date_gmt":"2007-01-03T23:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/emarketer-rozowa-przyszlosc-internetu-2007\/"},"modified":"2007-01-04T00:01:00","modified_gmt":"2007-01-03T23:01:00","slug":"emarketer-rozowa-przyszlosc-internetu-2007","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/emarketer-rozowa-przyszlosc-internetu-2007.html","title":{"rendered":"eMarketer: r\u00f3\u017cowa przysz\u0142o\u015b\u0107 internetu 2007"},"content":{"rendered":"

Wydatki na reklam\u0119 internetow\u0105 maj\u0105 si\u0119gn\u0105\u0107 poziomu 20 mld dolar\u00f3w – czyli 19 proc. wi\u0119cej ni\u017c w minionym roku. Du\u017co szumu powstanie zw\u0142aszcza wok\u00f3\u0142 internetowych reklam wideo, kt\u00f3re r\u00f3wnie\u017c maj\u0105 przynosi\u0107 dochody, ale sporo mniejsze – w 2007 roku wydatki na ten typ reklam si\u0119gn\u0105\u0107 maj\u0105 poziomu 775 mln dolar\u00f3w.<\/P>
\n

Wydatki na reklam\u0119 w serwisach spo\u0142eczno\u015bciowych natomiast podwoj\u0105 si\u0119 w por\u00f3wnaniu z ostatnim rokiem – eMarketer przewiduje, \u017ce wynios\u0105 one 1 mld dolar\u00f3w. R\u00f3wnie\u017c liczba pobra\u0144 wideogier z internetu ma przyspieszy\u0107 – ten kana\u0142 dystrybucji generowa\u0107 b\u0119dzie 22 proc. ca\u0142kowitych zysk\u00f3w z ich sprzeda\u017cy.<\/P>
\n

eMarketer zapowiada r\u00f3wnie\u017c, i\u017c sprzeda\u017c internetowa B2C si\u0119gnie rekordowego poziomu 223 mld dolar\u00f3w w samych Stanach Zjednoczonych, z czego 91 mld dolar\u00f3w przyci\u0105gnie turystyka. Je\u017celi chodzi o rynek USA, eMarketer przewiduje, i\u017c liczba internaut\u00f3w pochodzenia afroameryka\u0144skiego i Latynos\u00f3w wzro\u015bnie z 35 mln w 2006 roku do 37 mln – czyli wyniesie wi\u0119cej, ni\u017c ca\u0142kowita populacja Kanady. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"eMarketer przygotowa\u0142 prognozy dotycz\u0105ce reklamy internetowej i marketingu w nowym, 2007 roku.","protected":false},"author":1,"featured_media":67365,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[],"class_list":{"0":"post-67364","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/67364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=67364"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/67364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/67365"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=67364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=67364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=67364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}