{"id":67110,"date":"2007-01-11T00:01:00","date_gmt":"2007-01-10T23:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pedzaca-reklama-internetowa\/"},"modified":"2007-01-11T00:01:00","modified_gmt":"2007-01-10T23:01:00","slug":"pedzaca-reklama-internetowa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/pedzaca-reklama-internetowa.html","title":{"rendered":"P\u0119dz\u0105ca reklama internetowa"},"content":{"rendered":"<p><P>Wzrost wydatk\u00f3w na reklam\u0119 we wszystkich obszarach b\u0119dzie si\u0119 kszta\u0142towa\u0107&nbsp;na poziomie 2,6 proc. &#8211; wynika z raportu TNS Media Intelligence. Tempo wzrostu w obszarze reklamy internetowej b\u0119dzie w tym roku ni\u017csze ni\u017c w ubieg\u0142ym, kiedy to wynios\u0142o 17,9 proc. <\/P><br \/>\n<P>Udzia\u0142 tego reklam online w ca\u0142o\u015bci wydatk\u00f3w na reklam\u0119 wzro\u015bnie z 6,5 proc. do 7, 2 proc.&nbsp;&#8211; prognozuje TNS. <\/P><br \/>\n<P>&#8211; Post\u0119puj\u0105ca fragmentacja medi\u00f3w tradycyjnych powstrzymuje wzrost wp\u0142yw\u00f3w z reklam. Jednocze\u015bnie obserwujemy rosn\u0105c\u0105 efektywno\u015b\u0107 nowych medi\u00f3w, kt\u00f3re s\u0105 mniej kosztowne, pozwalaj\u0105c reklamodawcom na obni\u017cenie swoich bud\u017cet\u00f3w reklamowych. Zwrot w kierunku platformy cyfrowej przewraca ca\u0142y przemys\u0142 do g\u00f3ry nogami&nbsp;&#8211; komentuje Steven Fredericks, president-CEO firmy TNS. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Wydatki na reklam\u0119 internetow\u0105 w Stanach Zjednoczonych w 2007 roku wzrosn\u0105 o 13,4 proc w por\u00f3wnaniu z rokiem ubieg\u0142ym.","protected":false},"author":1,"featured_media":67111,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-67110","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/67110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=67110"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/67110\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/67111"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=67110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=67110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=67110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}