{"id":67100,"date":"2007-01-11T00:01:00","date_gmt":"2007-01-10T23:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/cenne-wartosci\/"},"modified":"2007-01-11T00:01:00","modified_gmt":"2007-01-10T23:01:00","slug":"cenne-wartosci","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/cenne-wartosci.html","title":{"rendered":"Cenne warto\u015bci"},"content":{"rendered":"<p><P>spo\u015br\u00f3d ponad 800 specjalist\u00f3w, kt\u00f3rzy wzi\u0119li udzia\u0142 w badaniu przeprowadzonym w ramach programu &#8222;Warto\u015bci dla biznesu&#8221;.<\/P><br \/>\n<P>75,6 proc. ankietowanych jest zdania, \u017ce konkurencyjno\u015b\u0107 mo\u017cna wzmocni\u0107 przez odwo\u0142ania do uniwersalnych, uznanych spo\u0142ecznie warto\u015bci. <\/P><br \/>\n<P>Cz\u0119\u015b\u0107 z nich (13,7 proc.) twierdzi, \u017ce tego rodzaju odwo\u0142ania mog\u0105 by\u0107 wa\u017cniejsze ni\u017c podkre\u015blanie warto\u015bci wprost odnosz\u0105cych si\u0119 do potencjalnych \u017ar\u00f3de\u0142 przewagi rynkowej. <\/P><br \/>\n<P>Badanie przeprowadzono w dniach 12-31 grudnia 2006 r. w formie internetowej ankiety, realizowanej przy wsparciu serwisu Mediarun.pl.<\/P><br \/>\n<P>Opiekunem merytorycznym programu jest agencja On Board PR. Inicjatyw\u0119 &#8222;Warto\u015bci dla biznesu&#8221; wspieraj\u0105 r\u00f3wnie\u017c&nbsp;Konfederacja Pracodawc\u00f3w Prywatnych &#8222;Lewiatan&#8221; i firma badawcza PBS DGA.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"&#8211; Okre\u015blenie warto\u015bci firmowych mo\u017ce pom\u00f3c w definiowaniu marketingowych przekaz\u00f3w i planowaniu dzia\u0142a\u0144 PR &#8211; tak uwa\u017ca 97 proc&#8230;","protected":false},"author":1,"featured_media":67101,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-67100","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/67100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=67100"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/67100\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/67101"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=67100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=67100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=67100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}