{"id":67048,"date":"2007-01-12T00:01:00","date_gmt":"2007-01-11T23:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/paneuropejski-budzet-gap-w-rekach-phd\/"},"modified":"2007-01-12T00:01:00","modified_gmt":"2007-01-11T23:01:00","slug":"paneuropejski-budzet-gap-w-rekach-phd","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/paneuropejski-budzet-gap-w-rekach-phd.html","title":{"rendered":"Paneuropejski bud\u017cet Gap w r\u0119kach PHD"},"content":{"rendered":"<p><P>bud\u017cetu planowania i zakupu medi\u00f3w. <\/P><br \/>\n<P>Rozmowy z agencj\u0105 s\u0105 ju\u017c na ko\u0144cowym etapie. PDH pokona\u0142a agencj\u0119 MediaCom w przetargu o poprowadzenie szacowanego na 30 mln funt\u00f3w bud\u017cetu mediowego Gap. <\/P><br \/>\n<P>ZenithOptimedia, kt\u00f3ra dotychczas zajmowa\u0142a si\u0119 t\u0105 dzia\u0142alno\u015bci\u0105, nie wzi\u0119\u0142a udzia\u0142u w przetargu. Nad strategi\u0105 marki i komunikacji na rynku europejskim z Gap wsp\u00f3\u0142pracuje Naked Communications. <\/P><br \/>\n<P>Bud\u017cet kreatywny natomiast prowadzi ameryka\u0144ska agencja Laird &amp; Partners. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Gap, najwi\u0119ksza ameryka\u0144ska sie\u0107 handlowa sprzedaj\u0105ca odzie\u017c, wybra\u0142a agencj\u0119 PHD do poprowadzenia jej paneuropejskiego&#8230;","protected":false},"author":1,"featured_media":67049,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[831,445],"class_list":{"0":"post-67048","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mediacom","9":"tag-phd","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/67048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=67048"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/67048\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/67049"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=67048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=67048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=67048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}