{"id":66993,"date":"2007-01-15T06:00:00","date_gmt":"2007-01-15T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rekordowe-wydatki-na-reklame-online\/"},"modified":"2007-01-15T06:00:00","modified_gmt":"2007-01-15T05:00:00","slug":"rekordowe-wydatki-na-reklame-online","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/rekordowe-wydatki-na-reklame-online.html","title":{"rendered":"Rekordowe wydatki na reklam\u0119 online"},"content":{"rendered":"<p><P>Na tym boomie korzystaj\u0105 przede wszystkim najpopularniejsze portale internetowe. To si\u0119 jednak nied\u0142ugo mo\u017ce zmieni\u0107. Sygna\u0142em jest ubieg\u0142oroczny sukces wyszukiwarek internetowych, kt\u00f3re s\u0105 coraz bardziej popularne. Za u\u017cytkownikami nap\u0142yn\u0119li reklamodawcy.<\/P><br \/>\n<P>Gazeta zauwa\u017ca, \u017ce wielkie koncerny wol\u0105 rozmawia\u0107 z du\u017cymi partnerami. Szacunki rynku internetowej reklamy utrudnia fakt, \u017ce wielu wydawc\u00f3w rozlicza si\u0119 w barterze, byleby ich przychody na papierze wydawa\u0142y si\u0119 wy\u017csze. <\/P><br \/>\n<P>Oficjalnego monitoringu wydatk\u00f3w reklamowych nie ma, bo cz\u0119\u015b\u0107 internetowych wydawc\u00f3w nie che, aby czarno na bia\u0142ym by\u0142o wida\u0107 ich s\u0142ab\u0105 pozycj\u0119 na rynku. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Rekordowy wzrost warto\u015bci reklam umieszczanych w internecie. Wydatki na promocj\u0119 w sieci wzros\u0142y w ubieg\u0142ym roku o 60 procent. &#8211; pisze Rzeczpospolita.","protected":false},"author":1,"featured_media":66994,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-66993","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=66993"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66993\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/66994"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=66993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=66993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=66993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}