{"id":6694,"date":"2012-04-25T15:44:07","date_gmt":"2012-04-25T13:44:07","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/male-piwo-zywiec-wprowadza-330-ml-puszki\/"},"modified":"2012-04-25T15:44:07","modified_gmt":"2012-04-25T13:44:07","slug":"male-piwo-zywiec-wprowadza-330-ml-puszki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/male-piwo-zywiec-wprowadza-330-ml-puszki.html","title":{"rendered":"&#8222;Ma\u0142e piwo&#8221;: \u017bywiec wprowadza 330 ml puszki"},"content":{"rendered":"<p>Zalet\u0105 nowego produktu ma by\u0107 przede wszystkim wygoda i por\u0119czno\u015b\u0107 u\u017cytkowania.<\/p>\n<p>Autorem koncepcji kreatywnej pod nazw\u0105 &#8222;Ma\u0142e piwo&#8221; jest Men at Work. Agencja odpowiada\u0142a m.in. za projekt logotypu nowego produktu oraz shrink&oacute;w, by\u0142a tak\u017ce pomys\u0142odawc\u0105 hase\u0142, kt&oacute;re pojawi\u0142y si\u0119 na foliowych opakowaniach \u017bywca 330 ml. <\/p>\n<p>Za projekt ma\u0142ej puszki odpowiada agencja BNA. Wsparciem PR zajmuje si\u0119 TBWA PR.<\/p>\n<p>Produkt dost\u0119pny jest na rynku od 10 kwietnia 2012 r.<\/p>\n","protected":false},"excerpt":{"rendered":"Marka \u017bywiec wprowadza na rynek nowy produkt &#8211; ma\u0142\u0105 puszk\u0119 piwa Jasne Pe\u0142ne o obj\u0119to\u015bci 330 ml. W swoich dzia\u0142aniach \u017bywiec opiera si\u0119 na dwuznaczno\u015bci sformu\u0142owania &#8222;Ma\u0142e piwo&#8221;.","protected":false},"author":1,"featured_media":6695,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[1211,303,220],"class_list":{"0":"post-6694","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-bna","9":"tag-tbwa","10":"tag-zywiec","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=6694"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6694\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/6695"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=6694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=6694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=6694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}