{"id":66933,"date":"2007-01-17T00:01:00","date_gmt":"2007-01-16T23:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/starcom-zmiany-w-metodologii-badania-startrack\/"},"modified":"2007-01-17T00:01:00","modified_gmt":"2007-01-16T23:01:00","slug":"starcom-zmiany-w-metodologii-badania-startrack","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/starcom-zmiany-w-metodologii-badania-startrack.html","title":{"rendered":"Starcom: zmiany w metodologii badania Startrack"},"content":{"rendered":"<p><P>Do tegorocznej edycji wprowadzonych zostanie kilka zmian, m.in. zwi\u0119kszenie wielko\u015bci pr\u00f3by oraz dok\u0142adniejsze przyjrzenie si\u0119 internetowi i mobilnym \u017ar\u00f3d\u0142om przekazu. <\/P><br \/>\n<P>&#8211; Doprecyzowanie pyta\u0144 pomo\u017ce dok\u0142adniej uj\u0105\u0107 je liczbowo. A fuzja z TGI umo\u017cliwi planowanie dopasowane do prawdziwych konsument\u00f3w produkt\u00f3w, a nie tylko okre\u015blonych demografi\u0105, a r\u00f3\u017cnice w tej materii potrafi\u0105 by\u0107 czasem znaczne &#8211; wyja\u015bnia Edward Korbel, dyrektor ds. bada\u0144 Starcom MediaVest Group.<\/P><br \/>\n<P>Badanie b\u0119dzie realizowane przez instytut Millward Brown SMG\/KRC. W projekcie we\u017amie r\u00f3wnie\u017c udzia\u0142 firma Log Research odpowiedzialna za fuzj\u0119 danych Startrack i TGI.<\/P><br \/>\n<P>Wyniki nowej fali Startracka b\u0119d\u0105 dost\u0119pne najprawdopodobniej w maju br.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Dom mediowy Starcom rozpocznie w kwietniu trzeci\u0105 fal\u0119 badania Startrack, analizuj\u0105cego zachowania mediowych konsument\u00f3w i oddzia\u0142ywania reklamy.","protected":false},"author":1,"featured_media":66934,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[655,1298,377],"class_list":{"0":"post-66933","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-millwardbrown-smgkrc","9":"tag-radio-track","10":"tag-starcom","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=66933"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66933\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/66934"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=66933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=66933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=66933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}