{"id":66925,"date":"2007-01-17T00:01:00","date_gmt":"2007-01-16T23:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/jak-wyciagnac-kase-z-ugc\/"},"modified":"2007-01-17T00:01:00","modified_gmt":"2007-01-16T23:01:00","slug":"jak-wyciagnac-kase-z-ugc","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/jak-wyciagnac-kase-z-ugc.html","title":{"rendered":"Jak wyci\u0105gn\u0105\u0107 kas\u0119 z UGC?"},"content":{"rendered":"

pod koniec dekady. Niemniej jednak b\u0119dzie to nadal stanowi\u0142o zaledwie 15 proc. ca\u0142kowitego bud\u017cetu przeznaczonego na internetowe reklamy wideo – podaje Screen Digest w najnowszym raporcie “User-generated online video: Competitive review and market outlook”. <\/P>
\n

– Nikt jeszcze nie znalaz\u0142 sposobu na lepsze wykorzystanie potencja\u0142u, jaki tkwi w tych serwisach, a kt\u00f3ry nierozerwalnie zwi\u0105zany jest z rosn\u0105c\u0105 grup\u0105 ich u\u017cytkownik\u00f3w – podkre\u015bla Arash Amel ze Screen Digest.<\/P>
\n

 Du\u017ce marki maj\u0105 wiele obaw zwi\u0105zanych z umieszczaniem swoich reklam w otoczeniu nagra\u0144 tworzonych przez internaut\u00f3w. – Trudno zauwa\u017cy\u0107 wielkich reklamodawc\u00f3w na YouTube czy MySpace. Prawdopodobnie martwi\u0105 si\u0119 oni o tre\u015bci, jakie tam si\u0119 ukazuj\u0105. Poza tym ci\u0119\u017cko jest „spieni\u0119\u017cy\u0107” reklamy umieszczane przy nagraniach internaut\u00f3w – komentuje Peter Chernin, News Corp. president. <\/P>
\n

Pojawia si\u0119 tak\u017ce problem zwi\u0105zany z faktem, i\u017c pojawianie si\u0119 reklam wielkich koncern\u00f3w mo\u017ce denerwowa\u0107 cz\u0119\u015b\u0107 widz\u00f3w – podaje BizReport. Rozwi\u0105zaniem mog\u0105 si\u0119 okaza\u0107 strony, kt\u00f3re r\u00f3\u017cnicuj\u0105 stworzone przez intenraut\u00f3w nagrania, takie jak Revver.com. Serwis ten dzieli dochody z reklam z u\u017cytkownikami, kt\u00f3rzy zamieszczaj\u0105 wideo na jego stronach. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Dochody z reklam umieszczanych na serwisach wideo maj\u0105 wzrosn\u0105\u0107 z poziomu 200 mln dolar\u00f3w w 2006 roku do 875 mln…","protected":false},"author":1,"featured_media":66926,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[],"class_list":{"0":"post-66925","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=66925"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66925\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/66926"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=66925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=66925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=66925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}