{"id":66907,"date":"2007-01-17T00:01:00","date_gmt":"2007-01-16T23:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tbwa-o-pozyczce\/"},"modified":"2007-01-17T00:01:00","modified_gmt":"2007-01-16T23:01:00","slug":"tbwa-o-pozyczce","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/tbwa-o-pozyczce.html","title":{"rendered":"TBWA o po\u017cyczce"},"content":{"rendered":"<p><P>Dzia\u0142ania, kt\u00f3re przebiegaj\u0105 pod has\u0142em &#8222;We\u017a po\u017cyczk\u0119&nbsp;&#8211; sp\u0142acimy ja za Ciebie! Co godzin\u0119 sp\u0142acamy jeden kredyt w ca\u0142o\u015bci&#8221;, potrwaj\u0105 do 25 lutego.<\/P><br \/>\n<P>Osi\u0105 kampanii jest 20-sekundowy spot. Od drugiego tygodnia dzia\u0142a\u0144 w telewizji pojawi si\u0119 r\u00f3wnie\u017c 10-sekundowa wersja filmu.<\/P><br \/>\n<P>Mediaplan kampanii zak\u0142ada obecno\u015b\u0107 w TVP1, TVP2, TVP3, Polsacie, TVN, TVN4 i TVN7. W lutym kampania telewizyjna otrzyma wsparcie w postaci ponad 600 citylight\u00f3w na wiatach przystankowych w 17 miastach i billboardy na stacjach warszawskiego metra. <\/P><br \/>\n<P>Agencja PND Futura zaprojektowa\u0142a materia\u0142y BTL (m.in. ulotki, plakaty B1 i B2, wobblery i naklejki), kt\u00f3re pojawi\u0105 si\u0119 w Centrach Kredytowych i plac\u00f3wkach Lukas Banku.<\/P><br \/>\n<P>Planowaniem i zakupem medi\u00f3w na potrzeby kampanii zaj\u0105\u0142 si\u0119 dom mediowy Initiative Media. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Wczoraj rozpocz\u0119\u0142a si\u0119 kampania telewizyjna po\u017cyczki got\u00f3wkowej Lukas Banku. Kreacj\u0119 przygotowa\u0142a agencja TBWAWarszawa.","protected":false},"author":1,"featured_media":66908,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-66907","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=66907"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/66908"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=66907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=66907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=66907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}