{"id":6690,"date":"2012-04-25T15:55:49","date_gmt":"2012-04-25T13:55:49","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/novem-group-i-nk-pl-optymalizuja-reklame-online\/"},"modified":"2012-04-25T15:55:49","modified_gmt":"2012-04-25T13:55:49","slug":"novem-group-i-nk-pl-optymalizuja-reklame-online","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/novem-group-i-nk-pl-optymalizuja-reklame-online.html","title":{"rendered":"Novem Group i NK.pl optymalizuj\u0105 reklam\u0119 online"},"content":{"rendered":"<p>W ramach zawartego porozumienia najwi\u0119kszy polski serwis spo\u0142eczno\u015bciowy udost\u0119pni powierzchni\u0119 do realizacji kampanii reklamowych w sieci Novinet. Sp&oacute;\u0142ki b\u0119d\u0105 r&oacute;wnie\u017c wsp&oacute;\u0142pracowa\u0107 w zakresie us\u0142ug audience targetingu.<\/p>\n<p>Dzi\u0119ki wykorzystaniu potencja\u0142u obu firm, reklamodawcy otrzymaj\u0105 mo\u017cliwo\u015b\u0107 precyzyjnego dotarcia z reklam\u0105 do odbiorcy na niespotykan\u0105 dot\u0105d skal\u0119. Novem Group dysponuje zar&oacute;wno kompetencjami, jak i zaawansowan\u0105 technologi\u0105, kt&oacute;ra pozwala na budowanie segment&oacute;w odbiorc&oacute;w przekazu reklamowego na podstawie statystycznych informacji o internautach. Natomiast NK.pl zrzesza kilkana\u015bcie milion&oacute;w u\u017cytkownik&oacute;w, a tak\u017ce udost\u0119pnia narz\u0119dzia, kt&oacute;re umo\u017cliwiaj\u0105 efektywne do nich dotarcie.<\/p>\n<p>Po\u0142\u0105czenie do\u015bwiadczenia Novem Group w reklamie online z zasobami NK.pl ma umo\u017cliwi\u0107 dopasowanie reklamy do grup u\u017cytkownik&oacute;w, zgodnie z konkretnymi parametrami jak: p\u0142e\u0107, wiek, wykszta\u0142cenie, czy zaw&oacute;d.<\/p>\n","protected":false},"excerpt":{"rendered":"Novem Group i NK.pl podpisa\u0142y umow\u0119 o wsp&oacute;\u0142pracy w zakresie reklamy internetowej.","protected":false},"author":1,"featured_media":6691,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1210,465,200],"class_list":{"0":"post-6690","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-nk-pl","9":"tag-novem","10":"tag-reklama","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=6690"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6690\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/6691"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=6690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=6690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=6690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}