{"id":66876,"date":"2007-01-18T06:00:00","date_gmt":"2007-01-18T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/miliardowy-budzet-fox-w-rekach-zenithoptimedia\/"},"modified":"2007-01-18T06:00:00","modified_gmt":"2007-01-18T05:00:00","slug":"miliardowy-budzet-fox-w-rekach-zenithoptimedia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/miliardowy-budzet-fox-w-rekach-zenithoptimedia.html","title":{"rendered":"Miliardowy bud\u017cet Fox w r\u0119kach ZenithOptimedia"},"content":{"rendered":"<p><P>bud\u017cetu zakupu i planowania medi\u00f3w. W przetargu agencja ta pokona\u0142a nale\u017c\u0105c\u0105 do WPP Group agencj\u0119 MindShare. <\/P><br \/>\n<P>We wcze\u015bniejszej fazie przetargu odpad\u0142a tak\u017ce agencja Vizeum, kt\u00f3rej w\u0142a\u015bcicielem jest Aegis. &#8211; Wybrali\u015bmy ZenithOptimedia z powodu jej strategicznego, zintegrowanego podej\u015bcia, stosowania unikalnych narz\u0119dzi oraz szerokich cyfrowych mo\u017cliwo\u015bci &#8211; podkre\u015bla Cheryl Idell, executive vice-president of media and marketing planning w Fox. <\/P><br \/>\n<P>Przetarg o bud\u017cet mediowy og\u0142oszony zosta\u0142 w sierpniu, kiedy to Fox przyzna\u0142, \u017ce chce skonsolidowa\u0107 lokalne rachunki w jeden globalny i powierzy\u0107 go w r\u0119ce du\u017cej sieciowej agencji. Przetarg prowadzony by\u0142 przez firm\u0119 consultingow\u0105 Select Resources International. <\/P><br \/>\n<P>Zdaniem analityk\u00f3w wyb\u00f3r ZenithOptimedia mo\u017ce negatywnie odbi\u0107 si\u0119 na relacjach mi\u0119dzy WPP Group a News Corporation, w\u0142a\u015bcicielem 20th Century Fox. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Koncern 20th Century Fox wybra\u0142 agencj\u0119 ZenithOptimedia do poprowadzenia wartego 1,1 mld dolar\u00f3w globalnego&#8230;","protected":false},"author":1,"featured_media":66877,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[85],"class_list":{"0":"post-66876","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mindshare","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=66876"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66876\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/66877"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=66876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=66876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=66876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}