{"id":66862,"date":"2007-01-18T06:00:00","date_gmt":"2007-01-18T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nokia-globalny-budzet-btl-do-zdobycia\/"},"modified":"2007-01-18T06:00:00","modified_gmt":"2007-01-18T05:00:00","slug":"nokia-globalny-budzet-btl-do-zdobycia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/nokia-globalny-budzet-btl-do-zdobycia.html","title":{"rendered":"Nokia: globalny bud\u017cet BTL do zdobycia"},"content":{"rendered":"<p><P>Ruch ten ma wesprze\u0107 nowe pozycjonowanie Nokii. R\u00f3wnie\u017c inne us\u0142ugi wchodz\u0105ce w zakres marketingu, w tym bud\u017cet reklamowy, zostan\u0105 powierzone nowym agencjom. <\/P><br \/>\n<P>W briefie wys\u0142anym do agencji mo\u017cna przeczyta\u0107, \u017ce Nokia chce zwi\u0119kszy\u0107 emocjonalne zaanga\u017cowanie, jakie zwi\u0105zane jest z mark\u0105. <\/P><br \/>\n<P>Nie wiadomo jeszcze, czy og\u0142oszony przetarg wp\u0142ynie na dotychczasowe umowy Nokii z agencjami, kt\u00f3re prowadz\u0105 bud\u017cet kreatywny i mediowy koncernu. Bud\u017cet reklamowy Nokii zdominowany jest przez agencje nale\u017c\u0105ce do WPP Group: Grey London prowadzi dzia\u0142ania reklamowe na terenie Wielkiej Brytanii, bud\u017cet planowania i zakupu medi\u00f3w nale\u017cy do agencji MediaCom. <\/P><br \/>\n<P>Nokia wydaje oko\u0142o 500 mln dolar\u00f3w rocznie na marketing w skali globalnej. W 2005 roku zysk operacyjny giganta wyni\u00f3s\u0142 4,6 mld euro, o 400 mln euro wi\u0119cej ni\u017c rok wcze\u015bniej&nbsp;&#8211; podaje Nielsen Media Research.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Nokia, gigant w sektorze telekomunikacyjnym, og\u0142asza przetarg dotycz\u0105cy poprowadzenia globalnego bud\u017cetu marketingu BTL marki.","protected":false},"author":1,"featured_media":66863,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[831,450],"class_list":{"0":"post-66862","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-mediacom","9":"tag-nokia","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=66862"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66862\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/66863"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=66862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=66862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=66862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}