{"id":66858,"date":"2007-01-18T06:00:00","date_gmt":"2007-01-18T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowe-opakowania-pepsi-wabikiem-na-mlodziez\/"},"modified":"2007-01-18T06:00:00","modified_gmt":"2007-01-18T05:00:00","slug":"nowe-opakowania-pepsi-wabikiem-na-mlodziez","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowe-opakowania-pepsi-wabikiem-na-mlodziez.html","title":{"rendered":"Nowe opakowania Pepsi wabikiem na m\u0142odzie\u017c"},"content":{"rendered":"<p><P>jest przyci\u0105gni\u0119cie m\u0142odszych konsument\u00f3w do marki. <\/P><br \/>\n<P>W ci\u0105gu swojej 109-letniej historii Pepsi zaledwie dziesi\u0119\u0107 razy zmienia\u0142a wz\u00f3r opakowa\u0144. Ten jest jedenasty. Wzory, stworzone przez ameryka\u0144skie agencje, wykorzystywa\u0107 b\u0119d\u0105 tematyk\u0119 blisk\u0105 nastolatkom i ludziom m\u0142odym. <\/P><br \/>\n<P>Obrazy zwi\u0105zane ze \u015bwiatem mody, sportu, muzyki czy motoryzacji na opakowaniach Pepsi, Pepsi Max i Diet Pepsi pojawi\u0105 si\u0119 w Wielkiej Brytanii pod koniec marca. Logo Pepsi oraz charakterystyczny napis pozostan\u0105 niezmienione. Ka\u017cdy region b\u0119dzie m\u00f3g\u0142 doda\u0107 pewne elementy do projektu opakowania, w\u0142\u0105czaj\u0105c w to promocje i linki do lokalnych serwis\u00f3w Pepsi. <\/P><br \/>\n<P>Wprowadzeniu nowych wzor\u00f3w towarzyszy\u0107 b\u0119dzie promocja wspieraj\u0105ca w miejscach sprzeda\u017cy, jak r\u00f3wnie\u017c reklamy w radiu, telewizji, prasie i internecie. <\/P><br \/>\n<P>W Stanach Zjednoczonych Pepsi planuje zmienia\u0107 wz\u00f3r opakowa\u0144 co kilka tygodni. Rzecznik Pepsi UK przyzna\u0142a, i\u017c w Wielkiej Brytanii zmiany te b\u0119d\u0105 znacznie rzadsze. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Pepsi wprowadza 35 nowych wzor\u00f3w opakowa\u0144 swoich sztandarowych produkt\u00f3w. Celem ca\u0142ego przedsi\u0119wzi\u0119cia&#8230;","protected":false},"author":1,"featured_media":66859,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-66858","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=66858"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66858\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/66859"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=66858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=66858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=66858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}