{"id":66828,"date":"2007-01-19T06:00:00","date_gmt":"2007-01-19T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/piotr-kler-reklamuje-swoje-meble\/"},"modified":"2007-01-19T06:00:00","modified_gmt":"2007-01-19T05:00:00","slug":"piotr-kler-reklamuje-swoje-meble","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/piotr-kler-reklamuje-swoje-meble.html","title":{"rendered":"Piotr Kler reklamuje swoje meble"},"content":{"rendered":"<p><P>B\u0119dzie ona obecna na pi\u0119ciu rynkach europejskich: w Polsce, Czechach, Litwie, \u0141otwie oraz na W\u0119grzech.<\/P><br \/>\n<P>Kampania ma charakter wizerunkowy &#8211; oparta jest na postaci za\u0142o\u017cyciela i w\u0142a\u015bciciela firmy, Piotra Klera. Grup\u0105 docelow\u0105 marki Kler s\u0105 kobiety, w wieku 25-65 lat, mieszkanki \u015brednich i du\u017cych miast, o dochodach znacznie przewy\u017cszaj\u0105cych \u015bredni\u0105 krajow\u0105 (ponad 5 000 z\u0142).<\/P><br \/>\n<P>W Polsce kampania b\u0119dzie obecna w pismach wn\u0119trzarskich i lifestyleowych, spoty firmy Kler s\u0105 emitowane na platformach cyfrowych oraz programach dost\u0119pnych poprzez operator\u00f3w sieci kablowych.<\/P><br \/>\n<P>Dzia\u0142ania reklamowe potrwaj\u0105 do po\u0142owy lutego 2007 r. Kreacj\u0119 przygotowa\u0142a agencja Rozg\u0142o\u015bnia, za planowanie i zakup medi\u00f3w odpowiedzialny jest dom mediowy MediaCom.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"W po\u0142owie stycznia firma meblowa Kler rozpocz\u0119\u0142a najwi\u0119ksz\u0105 kampani\u0119 wizerunkow\u0105 w historii.","protected":false},"author":1,"featured_media":66829,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[831],"class_list":{"0":"post-66828","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mediacom","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=66828"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66828\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/66829"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=66828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=66828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=66828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}