{"id":66677,"date":"2007-01-25T00:01:00","date_gmt":"2007-01-24T23:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/franz-ma-camele-ale-beata-nie-pali\/"},"modified":"2007-01-25T00:01:00","modified_gmt":"2007-01-24T23:01:00","slug":"franz-ma-camele-ale-beata-nie-pali","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/franz-ma-camele-ale-beata-nie-pali.html","title":{"rendered":"Franz ma camele ale Beata nie pali"},"content":{"rendered":"

Beat\u0119 – prawdziw\u0105 palaczk\u0119 internauci poznali rok temu, kiedy rzuca\u0142a na\u0142\u00f3g. Na stronie www.niquitin.pl<\/A> umieszczane by\u0142y nagrania wideo rejestruj\u0105ce poszczeg\u00f3lne etapy rzucania palenia. Bohaterka na bie\u017c\u0105co r\u00f3wnie\u017c uzupe\u0142nia\u0142a sw\u00f3j dziennik. <\/P>
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Teraz, rok po zerwaniu z na\u0142ogiem, producent plastr\u00f3w – firma GlaxoSmithKline zdecydowa\u0142a si\u0119 kontynuowa\u0107 nietypow\u0105 akcj\u0119. Na od\u015bwie\u017conych stronach serwisu odwiedzaj\u0105cy mog\u0105 zobaczy\u0107 jak Beata radzi sobie ju\u017c bez papieros\u00f3w i jak wp\u0142yn\u0119\u0142o na ni\u0105 rzucenie palenia. <\/P>
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Na stronie znale\u017a\u0107 mo\u017cna r\u00f3wnie\u017c porady dla os\u00f3b, kt\u00f3re my\u015bl\u0105 o rzuceniu palenia, argumenty przemawiaj\u0105ce za podj\u0119ciem tej decyzji oraz indywidualny program rzucania palenia, kt\u00f3ry dostosowuje wskaz\u00f3wki do osobistych przyzwyczaje\u0144 i potrzeb zg\u0142aszaj\u0105cych si\u0119 os\u00f3b. <\/P>
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Serwis promuje kampania internetowa oraz mailing do w\u0142a\u015bcicieli prywatnych kont e-mail. Akcji towarzyszy tak\u017ce kampania prowadzona w telewizji i radiu. <\/P>
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Za stworzenie serwisu odpowiedzialna jest agencja interaktywna OS3 multimedia. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Po blisko roku ruszy\u0142a kontynuacja antynikotynowej kampanii plastr\u00f3w NiQuitin, kt\u00f3ra wykorzystuje formu\u0142\u0119 internetowego reality show.","protected":false},"author":1,"featured_media":66678,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[3491],"class_list":{"0":"post-66677","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"tag-os3-group","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=66677"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/66678"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=66677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=66677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=66677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}