{"id":66575,"date":"2007-01-29T06:00:00","date_gmt":"2007-01-29T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/okocim-mocne-nie-dla-kretow\/"},"modified":"2007-01-29T06:00:00","modified_gmt":"2007-01-29T05:00:00","slug":"okocim-mocne-nie-dla-kretow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/okocim-mocne-nie-dla-kretow.html","title":{"rendered":"Okocim Mocne nie dla kret\u00f3w"},"content":{"rendered":"<p><P>has\u0142em &#8222;Tylko dla or\u0142\u00f3w&#8221;. Ich celem jest wsparcie wprowadzonej w grudniu 2006 r. zmiany wizualizacji marki.<\/P><br \/>\n<P>&#8211; Lekki, humorystyczny charakter reklam Okocim Mocne, z postaciami charakterystycznych or\u0142\u00f3w, spotka\u0142 si\u0119 z bardzo dobrym przyj\u0119ciem w\u015br\u00f3d konsument\u00f3w. Nasza decyzja o kontynuacji przyg\u00f3d or\u0142\u00f3w by\u0142a wi\u0119c jak najbardziej naturalna i zgodna z preferencjami konsument\u00f3w &#8211; przekonuje Pawe\u0142 Gorczyca, marketing manager Carlsberg Polska. <\/P><br \/>\n<P>30-sekundowy spot emituj\u0105 stacje TVN, TVP, Polsat, TVN7, TV4, Tele5, TV Puls, Discovery, Animal Palnet oraz Polsat Sport.<\/P><br \/>\n<P>Kampania telewizyjna potrwa do ko\u0144ca marca 2007 r. Autorem kreacji jest agencja Saatchi &amp; Saatchi, re\u017cyseri\u0105 zaj\u0105\u0142 si\u0119 Tom De Cerchio. Za zakup medi\u00f3w odpowiada Media Direction OMD.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kolejna ods\u0142ona kampanii reklamowej marki Okocim Mocne. Dzia\u0142ania, tak jak dotychczas, przebiegaj\u0105 pod&#8230;","protected":false},"author":1,"featured_media":66576,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[906,179],"class_list":{"0":"post-66575","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-media-direction-omd","9":"tag-saatchi-saatchi","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=66575"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66575\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/66576"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=66575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=66575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=66575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}