{"id":66539,"date":"2007-01-30T06:00:00","date_gmt":"2007-01-30T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kabaret-reklamuje-polski-portal\/"},"modified":"2007-01-30T06:00:00","modified_gmt":"2007-01-30T05:00:00","slug":"kabaret-reklamuje-polski-portal","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kabaret-reklamuje-polski-portal.html","title":{"rendered":"Kabaret reklamuje polski portal"},"content":{"rendered":"

Dzia\u0142ania, kt\u00f3re potrwaj\u0105 do po\u0142owy marca, przebiegaj\u0105 pod has\u0142em „Kto reklamuje Gazeta.pl?”.<\/P>
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Kampania skupia si\u0119 wok\u00f3\u0142 konkursu skierowanego do u\u017cytkownik\u00f3w. Na jego potrzeby uruchomiono serwis serwis http:\/\/odnowa.gazeta.pl<\/A>. Umo\u017cliwia on zaprojektowanie bannera reklamowego promuj\u0105cego portal. Najlepsze reklamy wybrane przez u\u017cytkownik\u00f3w b\u0119d\u0105 nagradzane finansowo. Konkurs ruszy 1 lutego.<\/P>
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– Uznali\u015bmy, \u017ce nikt inny nie zareklamuje portalu lepiej ni\u017c jego u\u017cytkownicy – wyja\u015bnia Dominik Kaznowski, dyrektor marketingu portalu. – Chcieli\u015bmy, aby kampania mia\u0142a interaktywny i spo\u0142eczno\u015bciowy charakter, dawa\u0142a szans\u0119 na wykazanie si\u0119 kreatywno\u015bci\u0105 wszystkim internautom. <\/P>
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Mediaplan kampanii zak\u0142ada obecno\u015b\u0107 w telewizji (TVP1, TVP2, TVN), radiu (sie\u0107 Roxy FM, Antyradio Katowice i Warszawa, Radiostacja, Planeta FM, sie\u0107 RMF Maxx), pras\u0119 (m.in. Gazeta Wyborcza, Metro, Wprost i Logo) oraz internet (pakiety zasi\u0119gowe najwi\u0119kszych sieci, gadu-gadu).<\/P>
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W serwisie http:\/\/wideo.gazeta.pl<\/A> mo\u017cna znale\u017a\u0107 spoty, w kt\u00f3rych wzi\u0119li udzia\u0142 cz\u0142onkowie Kabaretu Moralnego Niepokoju.<\/P>
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Kampani\u0119 opracowa\u0142a agencja K2, za produkcj\u0119 telewizyjn\u0105 odpowiada agencja DDB, a za zakup medi\u00f3w Starlink i Next.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a nowa kampania wizerunkowa portalu Gazeta.pl. W spotach promocyjnych pojawia si\u0119 Kabaret Moralnego Niepokoju.","protected":false},"author":1,"featured_media":66540,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[202],"class_list":{"0":"post-66539","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-gazeta-wyborcza","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=66539"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66539\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/66540"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=66539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=66539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=66539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}