{"id":66515,"date":"2007-01-31T00:01:00","date_gmt":"2007-01-30T23:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lech-poznan-z-nowym-ci\/"},"modified":"2007-01-31T00:01:00","modified_gmt":"2007-01-30T23:01:00","slug":"lech-poznan-z-nowym-ci","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lech-poznan-z-nowym-ci.html","title":{"rendered":"Lech Pozna\u0144 z nowym CI"},"content":{"rendered":"<p><P>Za kreacj\u0119 odpowiada agencja Zero,2 In\u017cynieria Marki i dzia\u0142 marketingu Lecha.<\/P><br \/>\n<P>Kampania obj\u0119\u0142a swoim zasi\u0119giem pras\u0119 lokaln\u0105 i outdoor (m.in. citylighty, billboardy). Uzupe\u0142ni\u0142y j\u0105 dzia\u0142ania direct marketingowe, wykorzystuj\u0105ce ulotk\u0119 informacyjn\u0105 rozes\u0142an\u0105 do mieszka\u0144c\u00f3w Wielkopolski. Patronem medialnym akcji, kt\u00f3ra potrwa do ko\u0144ca lutego, jest Gazeta Wyborcza.<\/P><br \/>\n<P>Agencja Zero,2 In\u017cynieria Marki jest r\u00f3wnie\u017c autorem nowego systemu identyfikacji wizualnej klubu.<\/P><br \/>\n<P>Latem ubieg\u0142ego roku przeprowadzono kampani\u0119 outdoorow\u0105 &#8222;Nowe oblicze Lecha&#8221;, po\u0142\u0105czon\u0105 z mailingiem bezadresowym. Jej celem by\u0142o poinformowanie mieszka\u0144c\u00f3w Wielkopolski o po\u0142\u0105czeniu klub\u00f3w KKS Lech Pozna\u0144 i Amica Wronki.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &quot;Duma i tradycja&quot; ruszy\u0142 kolejny etap kampanii wizerunkowej KKS Lech Poza\u0144. Odnosi si\u0119 ona do 85. rocznicy powstania klubu.","protected":false},"author":1,"featured_media":66516,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[202],"class_list":{"0":"post-66515","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-gazeta-wyborcza","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=66515"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66515\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/66516"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=66515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=66515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=66515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}