{"id":66422,"date":"2007-02-02T00:01:00","date_gmt":"2007-02-01T23:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bols-zmienia-cene-i-zwieksza-grupe-docelowa\/"},"modified":"2007-02-02T00:01:00","modified_gmt":"2007-02-01T23:01:00","slug":"bols-zmienia-cene-i-zwieksza-grupe-docelowa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/bols-zmienia-cene-i-zwieksza-grupe-docelowa.html","title":{"rendered":"Bols zmienia cen\u0119 i zwi\u0119ksza grup\u0119 docelow\u0105"},"content":{"rendered":"<p><P>promocyjna pod has\u0142em &#8222;Cena spada emocje rosn\u0105&#8221;.<\/P><br \/>\n<P>Nowa, rekomendowana przez producenta cena czystego Bolsa w handlu tradycyjnym b\u0119dzie wynosi\u0107 22,5 &#8211; 22,99 z\u0142otych za butelk\u0119 o pojemno\u015bci 0,5 litra, natomiast w handlu nowoczesnym nie przekroczy 20 z\u0142otych.<\/P><br \/>\n<P>&#8211; Nasza nowa kampania promocyjna i zwi\u0105zana z ni\u0105 obni\u017cka ceny ma na celu zwi\u0119kszenie atrakcyjno\u015bci w\u00f3dek Bols, rozszerzenie naszej dotychczasowej grupy docelowej oraz umocnienie pozycji Bolsa na rynku &#8211; wyja\u015bnia Bo\u017cena Piotrowska, dyrektor marketingu grupy CEDC.<\/P><br \/>\n<P>Kampania w punktach sprzeda\u017cy zosta\u0142a zaplanowana na okres luty-marzec i b\u0119dzie wspierana materia\u0142ami POS (maty kasowe, ekspozytory mi\u0119dzyp\u00f3\u0142kowe, listwy p\u00f3\u0142kowe, bilonownice, wobblery, zawieszki na butelk\u0119).<\/P><br \/>\n<P>Za kreacj\u0119 i materia\u0142y POS odpowiada agencja reklamowa TequilaPolska.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Od dzisiaj w\u00f3dka Bols jest dost\u0119pna w nowej cenie. Obni\u017ceniu ceny towarzyszy og\u00f3lnopolska kampania&#8230;","protected":false},"author":1,"featured_media":66423,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-66422","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=66422"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66422\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/66423"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=66422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=66422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=66422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}