{"id":66345,"date":"2007-02-05T06:00:00","date_gmt":"2007-02-05T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/sheryl-crow-czyta-wall-street-journal\/"},"modified":"2007-02-05T06:00:00","modified_gmt":"2007-02-05T05:00:00","slug":"sheryl-crow-czyta-wall-street-journal","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/sheryl-crow-czyta-wall-street-journal.html","title":{"rendered":"Sheryl Crow czyta Wall Street Journal"},"content":{"rendered":"<p><P>Kampania ma pokaza\u0107, \u017ce r\u00f3wnie\u017c kobiety i m\u0142odzie\u017c mo\u017ce znale\u017a\u0107 co\u015b dla siebie w WSJ. Reklamy pojawi\u0105 si\u0119 magazynach, gazetach i na stronach internetowych.<\/P><br \/>\n<P>Kampania startuje w momencie, kiedy r\u00f3wnie\u017c inne dzienniki, staraj\u0105c si\u0119 rozszerzy\u0107 baz\u0119 subskrybent\u00f3w, wyci\u0105gaj\u0105 r\u0119k\u0119 w kierunku kobiet. Jednak podczas gdy te gazety pr\u00f3bujuj\u0105 po prostu utrzyma\u0107 swoj\u0105 konkurencyjno\u015b\u0107 ze wzgl\u0119du na migracj\u0119 czytelnik\u00f3w i reklamodawc\u00f3w do internetu, Wall Street Journal opiera si\u0119 temu negatywnemu trendowi. W notowaniach Dow Jones, zyski WSJ za ostatni kwarta\u0142 roku wyskaza\u0142y istotny wzrost, po cz\u0119\u015bci dzi\u0119ki 5,1 proc. wzrostowi przychod\u00f3w z reklam dziennika.<\/P><br \/>\n<P>WSJ wprowadzi\u0142 wiele zmian, kt\u00f3re pozwoli\u0142y na zwi\u0119kszenie tych przychod\u00f3w, w\u0142\u0105czaj\u0105c w to wypuszczenie sobotniego wydania, zmian\u0119 formatu oraz dopuszczenie reklam na pierwszej stronie.<\/P><br \/>\n<P>W\u015br\u00f3d s\u0142aw, kt\u00f3re pojawi\u0105 si\u0119 w reklamie WSJ, jest dziewi\u0119ciokrotna laureatka nagrody Grammy, Sheryl Crow.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Wall Street Journal uruchamia kampani\u0119 reklamow\u0105, kt\u00f3rej celem jest przyci\u0105gni\u0119cie szerokiej i r\u00f3\u017cnorodnej grupy czytelnik\u00f3w.","protected":false},"author":1,"featured_media":66346,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-66345","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=66345"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/66346"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=66345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=66345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=66345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}