{"id":66336,"date":"2007-02-05T06:00:00","date_gmt":"2007-02-05T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/uma-thurman-teaserowo\/"},"modified":"2007-02-05T06:00:00","modified_gmt":"2007-02-05T05:00:00","slug":"uma-thurman-teaserowo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/uma-thurman-teaserowo.html","title":{"rendered":"Uma Thurman teaserowo"},"content":{"rendered":"<p><P>Kampani\u0119 rozpoczynaj\u0105 dwa 15-sekundowe spoty teaserowe, w kt\u00f3rych us\u0142ysze\u0107 mo\u017cna g\u0142os Umy Thurman. Jednym z hase\u0142 kampanii b\u0119dzie pytanie &#8222;Dlaczego nie mia\u0142by\u015b \u015bci\u0105gn\u0105\u0107 czego\u015b du\u017cego?&#8221;, a jej celem jest wykreowanie \u015bwiadomo\u015bci konsument\u00f3w o szerokopasmowych us\u0142ugach koncernu.<\/P><br \/>\n<P>W pierwszej z reklam teaserowych pani Thurman zach\u0119ca widz\u00f3w do \u015bci\u0105gni\u0119cia &#8222;nie odrobiny, tylko wszystkiego&#8221;, w drugiej m\u00f3wi o dost\u0119pnie do setek film\u00f3w. Reklamy telewizyjne i outdoorowe, zawieraj\u0105ce logo Virgin Media, pojawi\u0105 si\u0119 8. lutego, wraz z pocz\u0105tkiem g\u0142\u00f3wnej kampanii koncernu.<\/P><br \/>\n<P>W zwi\u0105zku ze zmian\u0105 marki NTL, mi\u0119dzy t\u0105 sieci\u0105 a jej rywalem, Sky, pojawi\u0142y si\u0119 napi\u0119cia. James Murdoch, chief executive BSkyB, nazwa\u0142 rozpoczynaj\u0105c\u0105 si\u0119 kampani\u0119 &#8222;du\u017c\u0105 ilo\u015bci\u0105 ha\u0142asu&#8221;, a Jeremy Darroch, chief financial officer stwierdzi\u0142, \u017ce sama &#8222;zmiana nazwy&#8221; nie za\u0142atwi najwa\u017cniejszych spraw, zwi\u0105zanych z ofert\u0105 sieci. &#8211; Zmian\u0119 nazwy i marki poprzedza\u0142 rok ci\u0119\u017ckiej pracy i wprowazania istotnych zmian &#8211; ripostuje James Kydd, managing director of marketing w Virgin Media.<\/P><br \/>\n<P>Kampani\u0119 NTL prowadzi agencja Goodstuf, zakupem medi\u00f3w zajmuje si\u0119 Manning Gottlieb OMD.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Brytyjska sie\u0107 kablowa NTL:Telewest, zmieniaj\u0105ca swoj\u0105 nazw\u0119 na Virgin Media, ruszy\u0142a z pierwszymi reklamami telewizyjnymi.","protected":false},"author":1,"featured_media":66337,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-66336","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=66336"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66336\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/66337"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=66336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=66336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=66336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}