{"id":66193,"date":"2007-02-08T00:01:00","date_gmt":"2007-02-07T23:01:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/snickers-po-gejowsku\/"},"modified":"2007-02-08T00:01:00","modified_gmt":"2007-02-07T23:01:00","slug":"snickers-po-gejowsku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/snickers-po-gejowsku.html","title":{"rendered":"Snickers po gejowsku"},"content":{"rendered":"<p><P>wycofa\u0142 spot reklamowy. Masterfoods usun\u0105\u0142 tak\u017ce materia\u0142y zwi\u0105zane ze spotem ze strony AfterKiss.com (obecnie ten adres przekierowuje bezpo\u015brednio na stron\u0119 Snickers.com).<\/P><br \/>\n<P>Reklama przedstawia\u0142a dw\u00f3ch m\u0119\u017cczyzn, jedz\u0105cych z dw\u00f3ch stron jednego batona Snickers i przypadkowo ca\u0142uj\u0105cych si\u0119. Masterfoods otrzyma\u0142 po emisji reklamy skargi ze strony organizacji Gay and Lesbian Alliance Against Defamation i Human Rights Campaign. Obie te organizacje stwierdzi\u0142y, \u017ce reklama ma wyd\u017awi\u0119k homofobiczny.<\/P><br \/>\n<P>Reklamy wyemitowane podczas SuperBowl s\u0105 niezwykle cenne dla reklamodawc\u00f3w. Na specjalnej stronie AOL spoty te&nbsp;obejrzano&nbsp;ponad 15 mln razy. W serwisie iFilm od niedzielnego popo\u0142udnia zobaczy\u0142o je&nbsp;ju\u017c 1,6 mln unikalnych u\u017cytkownik\u00f3w.<\/P><br \/>\n<P>Internet mo\u017ce by\u0107 bardzo efektywnym przed\u0142u\u017ceniem \u017cycia reklam telewizyjnych&nbsp;&#8211; ale pod warunkiem, \u017ce spot jest przemy\u015blany i ciekawy. Je\u017celi jednak konsumenci odbior\u0105 reklam\u0119 jako obra\u017aliw\u0105 czy nieprzyjemn\u0105, mo\u017ce ona przynie\u015b\u0107 dok\u0142adnie odwrotny skutek.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Reklama Masterfoods, wyemitowana podczas fina\u0142u Super Bowl, wzbudzi\u0142a tak du\u017ce kontrowersje, \u017ce koncern&#8230;","protected":false},"author":1,"featured_media":66194,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-66193","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=66193"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66193\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/66194"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=66193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=66193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=66193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}