{"id":66180,"date":"2007-02-08T06:00:00","date_gmt":"2007-02-08T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/walka-o-heinekena-potrwa-dluzej\/"},"modified":"2007-02-08T06:00:00","modified_gmt":"2007-02-08T05:00:00","slug":"walka-o-heinekena-potrwa-dluzej","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/walka-o-heinekena-potrwa-dluzej.html","title":{"rendered":"Walka o Heinekena potrwa d\u0142u\u017cej"},"content":{"rendered":"<p><P>o udoskonalenie swoich ubieg\u0142otygodniowych prezentacji. Nie zosta\u0142a jeszcze podana data zako\u0144czenia decyduj\u0105cej rundy przetargu, w kt\u00f3rym bior\u0105 udzia\u0142 obecnie agencje Berlin Cameron United i Wiede\u0144 + Kennedy&nbsp;&#8211; poda\u0142a rzecznik Heineken USA.<\/P><br \/>\n<P>Obie te agencje przedstawi\u0142y 16. stycznia swoje &#8211; z za\u0142o\u017cenia ostateczne &#8211; prace. Decyzja o wyborze mia\u0142a zosta\u0107 podj\u0119ta w tym tygodniu. Jednak zarz\u0105d Heineken nie potrafi\u0142 doj\u015b\u0107 do porozumienia co do wyboru agencji. &#8211; Podoba\u0142o si\u0119 nam to, co zaprezentowa\u0142y obie agencje. \u017badna jednak nie zrobi\u0142a na nas tak du\u017cego wra\u017cenia, \u017ceby zdecydowa\u0107 si\u0119 w\u0142a\u015bnie na ni\u0105&nbsp;&#8211; przyznaje Tamara Moore z Heineken USA.<\/P><br \/>\n<P>Celem przetargu jest po\u0142\u0105czenie bud\u017cetu kreatywnego marek Heineken i Heineken Premium Light. Prawdopodobnie r\u00f3wnie\u017c marka Amstel Light zostanie powierzona w r\u0119ce zwyci\u0119skiej agencji.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Dwaj finali\u015bci w przetargu o szacowany na 80 mln dolar\u00f3w ameryka\u0144ski bud\u017cet kreatywny marki Heineken, zostali poproszeni&#8230;","protected":false},"author":1,"featured_media":66181,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-66180","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=66180"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/66181"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=66180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=66180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=66180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}