{"id":66111,"date":"2007-02-09T06:00:00","date_gmt":"2007-02-09T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mccann-kontrowersyjnie-o-rozwodzie\/"},"modified":"2007-02-09T06:00:00","modified_gmt":"2007-02-09T05:00:00","slug":"mccann-kontrowersyjnie-o-rozwodzie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mccann-kontrowersyjnie-o-rozwodzie.html","title":{"rendered":"McCann kontrowersyjnie o rozwodzie"},"content":{"rendered":"

W reklamach radiowych mo\u017cna us\u0142ysze\u0107 Piotra Fronczewskiego.<\/P>
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– Mocna w wyrazie kampania, maj\u0105ca na celu przyku\u0107 uwag\u0119 odbiorcy, ma symbolizowa\u0107 emocje, jakie towarzysz\u0105 wi\u0119kszo\u015bci ludzi w takiej sytuacji – m\u00f3wi Katarzyna Masewicz, brand planning director w McCann Erickson. – St\u0105d taki, a nie inny pomys\u0142 na reklam\u0119 prasow\u0105 – dodaje.<\/P>
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Celem kampanii, przygotowanej dla Centrum Mediacji Partners Polska, jest poinformowanie rozwodz\u0105cych si\u0119 o osobie mediatora, kt\u00f3ry pomaga rozwi\u0105za\u0107 ewentualne problemy pojawiaj\u0105ce si\u0119 przy tej okazji.<\/P>
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Kampania obejmie swoim zasi\u0119giem pras\u0119 (Rzeczpospolita, Metro, Wprost, Newsweek, Przekr\u00f3j, Forum, Polityka, Przyjaci\u00f3\u0142ka) oraz radio Tok FM. Na potrzeby reklam radiowych (do przes\u0142uchania tylko u nas: spot 1<\/STRONG><\/A> i spot 2<\/STRONG><\/A>) swojego g\u0142osu u\u017cyczy\u0142 aktor Piotr Fronczewski.<\/P>
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Autorem zdj\u0119\u0107 wykorzystanych w reklamie prasowej s\u0105 Martin Bauendahl i Marius Wolfram, znani niemieccy fotografowie. Kampania potrwa do 22 lutego.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a og\u00f3lnopolska kampania spo\u0142eczna "Mediacje rozwodowe". Autorem budz\u0105cej kontrowersje kreacji jest agencja McCann Erickson.","protected":false},"author":1,"featured_media":66112,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[3401],"class_list":{"0":"post-66111","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-przetargi","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=66111"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/66111\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/66112"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=66111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=66111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=66111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}